We had the good fortune of connecting with Jwlç Mendoza and we’ve shared our conversation below.
Hi Jwlç, we’d love to hear about how you approach risk and risk-taking
Risk taking plays one of the most important roles in my career as an artist and in my life. Trying to make a living doing what I love has been all about taking the risk without the fear of failing.
In my mind and in my heart, I’m doing what it feels right to be doing in this life, and that’s thanks to the risks I have taken to get to where I am. From leaving my office job to asking the owner of the building where I painted my first mural to trust my vision.
Even just trying a new medium on a painting can be a big risk. But learning how to use spray paint was something I wanted to learn to take my art to another level. Especially when I started doing bigger scale murals. I was afraid of messing up my paintings but I decided to risk it and not be afraid. Until now I’m still learning techniques on spray painting but if it wasn’t because I risked it and decided to learn a new medium my art wouldn’t be the same right now.
You have to learn that in this life if you have a passion and want to take it to another level you have to own every little success you have in life, and trust your potential because people are going to notice your talent but also how confident you are on doing what you love.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
As I mentioned before I wouldn’t be where I am right professional if it wasn’t for all those important people in my life. But I also want to give some credit to my self for believing in doing the right things in life and doing things with a purpose. I think finding inspiration on my culture and showing the world my vision on my own style has make me who I am artistically. And people recognize me for that and find a special connection to my art. As an artist one of the hardest things can be finding a style that sets you apart from the others and that is something that can change though the time as you find inspiration on certain things. But eventually you’ll find something that truly represents who you are. In my case it only make sense to paint my people, my culture, the beauty of it but also be the voice of those who have been missed represented throughout the years.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a friend visiting for a week this is the itinerary to show him Colorado: For food and drinks it will definitely be Raíces brewery, 3 margaritas Broomfield for brunch and 3 margaritas Downtown for dinner, or Sputnik’s to try the cubano sandwich and for desert cultura chocolate.
To see the different Art districts I would take him to Westwood Creative District, RiNo, and Santa Fe Art District.
And for outdoor maybe bike on the cherry creek trail, go on a short hike and visit red rocks.
Who else deserves some credit and recognition?
Is not too long ago that I decided that I wanted to start my career as an artist, but if it wasn’t for these people my success in the art life definitely wouldn’t be the same right now. So I want to give a big shout out to ALL my Westwood people! To BuCu who were the very first people I met and who help me get my first piece on a exhibition and also helped me get my first commissioned mural. To Re:Vision, Cultura Chocolate, Xtabai, Xatrucho, Westwood Creative District and the Westwood community who have supported my art since day one.
Also I want to give a big shout out to all the nonprofit organizations and businesses I’ve worked with; Colectiva, Artistico, Restore The Howl CO, street Wise Mural Festival, Raíces Brewery, Museo de Las Americas, 3 margaritas Restaurants and the 40 West Arts District.
Last but not least I want to give a big shout out to my family and friends who have been with me and have seen me grow artistically. Thank y’all!