We had the good fortune of connecting with Kaitlin Marcellot and we’ve shared our conversation below.

Hi Kaitlin, we’d love to hear about how you approach risk and risk-taking

Risk excites me. I’ve never chosen the “traditional” path when it comes to business or my career. Instead, I have always followed what excites me and makes me feel alive. I lean heavily on my intuition when deciding what to do next and how to do it and then measure that risk against my personal and professional goals. I decided from a young age that I wanted to feel passionate about my career and (most importantly) to believe in the impact I was making in my industry and with my clients. I believe that in many cases, taking measured risks will lead to the most rewarding and thrilling changes in life and in business. To take risks, you also have to be willing to fail. I’m not afraid of getting uncomfortable or failing because I know that every decision I make is pushing me forward and that failure is often the redirection that is needed to get me to where I’m meant to be.

There are a few big risks that I look back on that shaped my life and career. The first was my decision to move across the country from Ohio to Colorado with only what could fit into my car the day after I graduated college. I knew less than 4 people in the state but I knew I had to go. Another risk was branching out to create my passion project, SHUGIE, a postpartum health and wellness blog, as well as my Marketing Consulting business one year after having my baby. I used to think I could have my own business or be a mom, but I couldn’t have both. I’m so happy that I was wrong about that. I saw the biggest growth and success in my career with a one-year-old on my hip.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

My interests and passions have always been connected to the health and wellness industry. When I was in high school I watched my late grandfather go through many health challenges including the amputation of his leg and the physical therapy that followed. My aunt is a physical therapist, so I had a front-row seat to my grandfather’s in-home sessions and that really guided me toward receiving my bachelor’s degree in Exercise Physiology and Nutrition. I wanted to help people feel well. Around this same time, I found a yoga studio tucked away in an industrial park when yoga was not yet trendy in my small Ohio hometown. Looking back, those are the things that built the foundation of my career before I was even thinking about one.

Once I moved to Colorado, I was searching for entry-level jobs in ‘health clinics’ and instead found myself in the cannabis industry supporting medical patients from all walks of life. A new angle on the health and wellness industry, yes, but being a part of a brand new industry was an experience I will never forget. Working in cannabis was an unexpected detour but in my opinion, was divinely guided – it was how I met my husband! After five years of learning about the business from every angle I could, I began my next job in Events and Marketing for Nurture, a health and wellness start-up in Denver. The best crash course in business I could receive, the team at Nurture opened its doors in March of 2020 and despite the challenges of the pandemic and lockdown, it was a success. In 2021, my husband and I welcomed our first child into the world which changed everything for me personally and professionally. I finally felt ready to begin my entrepreneurial journey.

First came my passion project, SHUGIE, a postpartum health and wellness blog created when I was three months postpartum. During pregnancy, I learned that ‘women who report feeling supported and knowledgeable about their postpartum experience had a significantly reduced risk for postpartum depression and anxiety.’ This fact had my full attention and I was curious as to why it seemed like no one was talking about postpartum care. I created SHUGIE to be a resource for the fourth trimester and beyond. Each week I share products, practitioners, tips, and tricks to support women as they enter motherhood. My mission is to get the word out that postpartum can be beautiful, sacred, and supported.

No postpartum topic is off limits at SHUGIE and we touch on topics like maternal mental health, pelvic floor health, the pressures of “bouncing back”, and more. I believe that by having these discussions and sharing our stories we begin to change the way women are honored after birth and offer the kind of care that every mother deserves.

In the months following the launch of SHUGIE, I started my consulting business, Marcellot Digital Marketing with my husband Adam. We help brands tell their story, build community, and connect authentically with their audiences. I work primarily with B2C clients developing and executing marketing plans including organic and paid social media strategy, content creation, design, SEO, and website development. The best part of my job is creating meaningful relationships with other entrepreneurs from all over the country, putting a plan into action, watching the growth of a brand, and evolving with the project.

When I think about what sets me apart from other businesses I am reminded of Neil Gaiman who said, “The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.” I have my own unique story and vision when it comes to business, and I am proud to be a high-energy, optimistic connecter in my career.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When I think of my favorite spots in the area, the first place that comes to mind is Red Rocks. You are almost always guaranteed a great show and the views are insanely beautiful. Other places that come to mind are Izakaya Sushi, Steam Espresso in LoHi, Taco’s Tequila and Whiskey in the Highlands, Postinos, 54 Thirty rooftop, and El Five. I love the LoHi/Highlands area. If you are looking for a unique experience, check out Hey Birdie – a women-run company that curates wellness-focused events around Denver, and (of course) MeowWolf is a must-see. If you are in town during the winter, make sure you visit Breck, Vail, or Beaver Creek to ski and  enjoy the mountains.

Who else deserves some credit and recognition?

I dedicate my shoutout to my husband, family, friends, mentors, and colleagues who have pushed me to grow in ways I could have never imagined. And to my daughter, Madeleine, who gave me the fierceness I needed to excel in business. Being her mom is what I am most proud of.

Website: https://shugie.co/

Instagram: https://instagram.com/hi.shugie

Linkedin: https://www.linkedin.com/in/kaitlinmarcellot/

Facebook: https://facebook.com/hi.shugie

Image Credits
Cayla Brooke Photography

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