We had the good fortune of connecting with Kasey Harvey and we’ve shared our conversation below.
Hi Kasey, we’d love to hear more about how you thought about starting your own business?
For the last six years I’ve worked in the magazine publishing industry. I am the digital editor for two home and lifestyle publications, and the content I work with inspires my creative side—a favorite part of my “day job.”
When the COVID-19 pandemic hit in March of 2020, my priorities began to shift. The media/publishing industry was hit hard by the effects of the pandemic (as were so many other industries), and after my hours and salary were cut in half for more than a year, stress and fear consumed much of my daily life.
I had time to reflect and explore opportunities that would take my mind off the state of the world while helping me reach some creative fulfillment. Flowers were my saving grace.
Inspired to share the joy of flowers with my fellow Denverites, I started Queen City Floral.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Queen City Floral is a Denver-based flower shop selling fresh floral arrangements for everyday—and the exceptional ones.
Our online shop sells classic designer’s choice arrangements and hand-tied bouquets—perfect for that fresh-from-the-farmers-market look.
I’m most excited about our commitment to using locally grown flowers whenever we can. We have an account with an incredible resource here in Colorado. Colorado Flower Collective is a regional hub connecting wholesale buyers with flowers and foliage from local growers. Not only does this support our local farming community, but buying locally grown flowers diminishes carbon emissions by eliminating the transport of flowers from across the world.
As Queen City Floral continues to grow, I hope to deepen this commitment to sustainable business practices (like not using floral foam in arrangements, which is not biodegradable).
Queen City Floral is still a budding business, but I would say one of the biggest lessons I’ve learned from friends and mentors along the way is the power of networking and marketing. As an introvert, networking isn’t easy for me. But I’ve learned to lean in to the passion I have for flowers and use that to give me the confidence to talk about and market my business in ways I wouldn’t have felt comfortable doing before.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I was born and raised in Denver, and it remains one of my favorite places.
For an arts and culture fix, let’s visit Denver Botanic Gardens or Denver Art Museum. Depending on the season, buy a ticket and head to Empower Field at Mile High to watch the Broncos or Ball Arena to watch the Nuggets or Avalanche. On Sundays in the summer, our favorite activity is to set up an evening picnic and groove to the music at City Park Jazz. For a coffee and tasty breakfast, hit up Honey Hill Café or Whittier Café, followed by lunch at El Tacos Veloz on the Northside and dinner at Cherry Tomato in Park Hill. Top off your day with drinks at Room for Milly, Novel Strand, or Bar Helix.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family, fiancé, and friends all deserve recognition for the creation of Queen City Floral.
My parents and family–I’m one of six kids!–never failed to show enthusiastic support of our creative pursuits. By instilling the qualities of hard work, resilience, respect, and gratitude in all of us from a young age, my parents showed us how to respond to life’s ups and downs. I felt nervous but prepared to start my business because of them.
My fiancé, AJ, is hands-down the most supportive person I know. I flippantly shared my dream of opening a flower shop with him a couple of years back, and from that day on, he always helped me see that it could be a reality. When we discussed it again mid-pandemic, he helped me envision what it would take and has helped me set it up for success. Queen City Floral wouldn’t be around if it wasn’t for him!
Finally, my friends, one in particular, deserve a shoutout. A couple of my close friends own small businesses of their own (hello @Vintage_Mike and @IrisKosmickiPhotography) and they inspired me to take the plunge. Iris Kosmicki, owner of Iris Kosmicki Photography, graciously took photos of me and my arrangements so I could set up my website and marketing campaigns. Her talent, advice, and support has set me apart from competitors and I am forever grateful.
Iris Kosmicki Photography (@iriskosmickiphotography)