We had the good fortune of connecting with Keegan LaMar and we’ve shared our conversation below.
Hi Keegan, is there something you can share with us that those outside of the industry might not be aware of?
Coaching is not meant to “fix” you, coaching is meant to help you level up and become the person that your current problems can’t keep up with. Too often I see coaches positioning themselves as “gurus” or consultants that can fix issues you are facing. Now don’t get me wrong, most people reach out to coaches because they are having non-ideal circumstances in their life and there’s absolutely nothing wrong with that; but with the rapid increase of coaches in the marketplace, there’s a much better way to understand what a good coach can do for you and how you can approach it better.
Being a former collegiate football athlete I had access to coaches who have won super bowls, are current directors for NFL teams, and have done simply amazing things in the sports world, but they can’t play the game for you. As an individual, you are the one out on the field making decisions in real-time. A coach in the sports world is there to give you feedback on all the things you cannot see happening around you so you can become better suited for the competition you are facing. A life coach or business coach should be there to create the same external feedback on situations that you cannot see because they are not in the weeds but are, instead, an external party who creates an environment for their client so they can understand what’s happening around them and make powerful decisions to grow towards the goals they want to achieve.
There are tons of coaches who are great at marketing and closing sales, there are also coaches who create powerful conversations and breakthroughs, but there are a small set of coaches who can do both. If you’re looking to have the world always work for you rather than against you by mastering the way you think about all the information life gives you so you can always make great decisions, there are a few things you should take into consideration when thinking about a coach. One, figure out what you want and what is currently getting in the way. If you really want something but just aren’t achieving it, make sure you understand exactly what you’re working towards and what thoughts and beliefs are getting in the way. A great coach will always want to understand where you are, where you want to be, and what seems to be blocking you. Number two, do your homework. No two coaches are the same and you will not be a great fit for every coach and they may not be a great fit for you. The only advice I’ll give is to just call the coach and set up a conversation. A great coach will be able to help you see your life without blockers in it within that first call. If you don’t feel like it’s a great fit, chances are the coach feels the same way and may be able to recommend you to someone else. Finally, put in the work. Working with a coach is not supposed to be a passive exercise. You will have to do the work to see the results and your coach is there to be transparent, direct, and help you tap into your greatest self. Do not look for a coach that is the cheapest or seems to provide the answers for you – this is your life we are talking about. Be willing to commit to the process and your life will change forever.
Coaching has become more popular and accessible for everyone, but not everyone needs it. If you can push yourself to be disciplined towards the things you want and nothing gets in the way, don’t mess with that. If you’re in a place where that next step in life seems a little bit more like a giant leap of faith or an impassible route, don’t be afraid to work with a coach. You are more capable than you seem, and a coach can help you understand, plan, and act upon that. If things are going well in your life and you want to keep it that way, a coach may be a great option for you as well. Why you might ask? Well… why do the highest-paid athletes and businesspeople work with coaches? It’s not because they are struggling, it’s because it keeps them operating in an optimal state at all times and keeps them winning in life.
What should our readers know about your business?
Athletes are conditioned to always perform, no matter the circumstances. I was no different. I dealt with all sorts of internal and external conflicts that I never understood how to overcome. This carried over into my career after sports. I believed that life was meant to be difficult and that I had to just play my part in order to make things happen because I was never shown or told differently. It wasn’t until I hit my mental rock bottom that I realized things had to be different. I spent time speaking with people who I believed were all-stars. CEOs, pro athletes, and people who were downright killing it, just to understand what made them tick. I was asked by a few of them if I ever considered coaching and one person even told me that by just showing up and being curious about them was worth more than they had paid for in professional services over their entire career. I quickly stumbled upon my mentor shortly afterwards and the coaching world as a whole.
I set out to do one thing: become the person I wish I had access to as an athlete so I could properly manage any challenge that came into my life while tapping into my fullest potential. Fast forward a year of training and certifications and my practice, LaMar Coaching, was born. My business is predicated on my clients understanding what true confidence, joy, and passion could look like in their world by merging the world of sports and business into a performance-minded experience.
The first few years of my coaching practice were a struggle. I was quickly introduced to the fact that I was one of what seemed like a billion “coaches” all fighting for clients. I had to realize that if I was going to be great, I had to serve one person better than anyone ever could as a coach. If I could do that, things would work out the way they were meant to. So I did just that. I worked with one person at a time, gave them everything that I had, and they grew as individuals and as close connections. I now work with numerous people but I still keep that same core mindset of keeping my roster small so I can give everything to them. I am always learning new ways to coach so that I can adapt to the needs of my clients and I’m always looking for ways to support everything they do.
I believe the phrase “just starting” perfectly encapsulates my brand and story. I’m always just starting, even if I’ve had a huge recent success or a massive failure – I’m always just starting. It keeps me humble and hungry to never be complacent in my work and always seek ways to break the mold and create experiences with my clients that allow them to dig deep and reveal their inner champion. I believe everyone I speak to is truly an unstoppable force and it is my job to find that within them and show my clients that side of themselves.
My greatest teachers are my family and my clients. My family grounds me and creates new, exciting adventures every day while teaching me about life and how to truly live in the moment. My clients teach me that we are all more alike than different but all with a unique story to be heard. I love what I do and I truly believe I was meant for this. When I graduated college with no job lined up and no idea about what life would hand me, I was asked “what are you going to do now that you’re in the real world?” I simply replied, “I will find success by helping people find their success.”
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m a big golfer so I would have to say playing a round of golf anywhere around the front range is an absolute must. The beautiful scenery and elevation changes make Colorado a one-of-a-kind place to go and enjoy golfing. The next big thing would be to head down to Cheyenne mountain zoo and get up close and personal with some animals there as the zoo is built on the face of a mountain and has amazing views. In the evening, I love going to a great restaurant that has a rooftop deck or outside area because Colorado has amazing nighttime weather when it’s the summer.
Who else deserves some credit and recognition?
A massive thank you to Bex Williams Photography for her help in everything. I want to also shout out my mentor, Mike Green, for all his help in getting me to where I am as a coach. I also have to shout out the late Trevor Moawad and his book “It Takes What It Takes” and the Limitless Minds group for all the work they do – the best is ahead. Finally, a huge shoutout to my high-school coach, Tom MCcartney for all his help in developing me as an athlete and a man.
Other: my first book project is now available where I write all about the lessons and strategies from being an athlete that have helped me in life afterward. The book is called Forever Athlete and people can buy it directly from my website to get a personal, signed copy directly from me! www.lamarcoaching.com/shop
BuffStampede.com for the football image