We had the good fortune of connecting with Kelly McCaskill and we’ve shared our conversation below.

Hi Kelly, what was your thought process behind starting your own business?
After a career as an interior designer, I knew the next step was to do my own thing. I always wanted the freedom of working for myself. I had dreamed of starting my own photography business and worked towards that goal on the side for years. When I started booking jobs in the commercial photography world, it was clear to me there was a need and opportunity for growth in my area. Not many people, especially women, were capturing the types of imagery I offered- architectural, real estate, branding, products, automotive, food, and drone.

What should our readers know about your business?
I own and run a commercial photography and videography business with my work/life partner called Ridgelight Studio. We proudly create visual content for all sorts of industries, specializing in architecture, automotive, branding, product, and drone services. Only 3 years into business, we have become busier than I could have ever imagined. I’ve learned that being a creator is a lot more than hustling around with a camera, you have to wear a ton of hats: marketing, accounting, sales, and customer service. I feel that Ridgelight has been successful not only because of creating meaningful visuals for other businesses, but because we make the whole experience exciting and easy for clients.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout goes to the wonderful state of New Hampshire. They provided so many tools to help my business grow, including one on one mentorship with other business owners, great networking opportunities, and resources to make sure I did everything properly. I also am the proud recipient of the New Hampshire’ Rising Stars Young Entrepreneur of the Year for 2021. The fact that the state takes the time to recognize young business owners is amazing.

Website: www.ridgelightstudio.com

Instagram: @ridgelightstudio

Facebook: https://www.facebook.com/ridgelightstudio

Youtube: https://www.youtube.com/channel/UC4rvolC6jw7hIZN3OPNssGg

Image Credits
all images copyright of Ridgelight Studio

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