We had the good fortune of connecting with Krys and we’ve shared our conversation below.

Hi Krys, how do you think about risk?
I believe in having a growth mentality. Risk-taking is a paramount component in growth and being an entrepreneur. When I was 17, I went to audition to become a tribute artist (which I ended up doing globally for 11 years). I only had “fixed mindset” friends at the time, so I didn’t tell anyone I was going to audition in case anyone tried to discourage me. Though I wasn’t the most talented singer or dancer, my dream as a kid was to be a performer, so I rehearsed a lot. The minute I stopped caring what people would think of me and chose to only surround myself with those with growth mindsets, I grew and attracted opportunities in both life and my career. “No risk, no reward”, as they say.

When I was 21, I auditioned to be a correspondent at a local television station. I made the cut for the top 5 choices but didn’t land the role. I was disappointed and felt a bit like a failure until the television station asked if I wanted to be a blogger for their website. I accepted the offer, and that was the birth of my first music blog. My love for music grew over the years, with every review, interview, and concert attended. A few years went by, and a friend, Jason Hunt (of Merged Media) co-owned a radio station called Jamsterdam Radio, then asked me if I wanted to blog for the site. I quickly accepted that offer, and did that for over 3 years! “Sometimes you walk into the store to buy soda, just to come out with Kombucha” is one of my favorite phrases to think about at these times.

A few months after the station days were done, I accepted an offer to tour with a national act in the U.S. to run merch, which led to touring with another band the following year. Though extremely stressful, I’ve met a lot of great people along the way, including the first person who asked me to be his Publicist, Dan Johnson (former Red/Love and Death drummer, currently in Soundmankillz, Jaty and the Black Stallions, The Bayou Bandits and Ryan Bexley). Having worked with him on a few tours with another band he was in, I’ve always respected him as a person and his work ethic. With great honor, I took a chance and accepted the position. I’ve built and worked on his website ever since. It’s a constant learning curve – you grow as the world and technology change. When you surround yourself with risk-takers with growth mindsets (and the right mentors), you also adopt that mentality. Taking a chance on someone new to join your team, or even opening yourself to new interpersonal relationships are risks that are worthwhile. New experiences encourage you to learn and grow.

What should our readers know about your business?
What sets me apart from others: as a Blogger and a Publicist, I see both the media side and the Public Relations side of music promotion. From a Publicist’s point of view, I understand the work and hustle that goes into submitting every press release, every follow-up, and inbox message submitted from artists and other Publicists, for consideration to review my blog. As a blogger who receives hundreds of press releases a month during the busy season, I understand that other people in the media could be bogged down with emails, so mindfully (and politely) picking a time to follow up with media folks is crucial. If I don’t have time, nor feel inspired by a music submission, I at least hit “play” to add an extra stream for the artists (who don’t approach me in a rude or entitled manner). It doesn’t cost anything to do so, and listening to music is something I do while working anyway.

The path to where I am today business-wise has been an uphill battle. My previous experience as a touring performer, to touring merchandise manager, blogger, editorial stylist, social media manager, and SEO came with their ups and downs. I’ve questioned, “Why did I wear all these hats, just to move onto other ventures?” All roads lead to your destined path. The same mindset can apply to friendships, romantic relationships, etc. Everything happens for a reason, and no two paths are the same.

My biggest challenge leading to this point was living with Post Traumatic Stress Disorder (PTSD) for a good part of adulthood. As I was wearing some of these hats, I had to attend talk therapy, and even hopped on medication for a few years just to regulate my emotions and manage triggers. Like in business, there was a lot of trial and error involved. I’ve learned a lot about myself through therapy. Self-awareness and emotional intelligence are powerful elements of entrepreneurship. Being aware enough to identify when it’s a “you problem” vs. “someone else’s issue” (while putting your own pride aside) can accelerate finding a solution. I’m opening up about that part of my life in this interview because when you have emotional intelligence as you’re working in communications, dealing with potentially difficult people becomes easier to handle, and you get a better read on different personalities. No matter what profession you’re in, mental health is health, and everyone to a degree has their own mental health issues they need to care for, especially these last two years as the pandemic changed the entire world. Know and honor your own boundaries while pushing those limits just a bit every day in order to grow. Snail’s pace or rapid pace toward a goal is still a step in the right direction.

My brand is all about elevation. Doing better and being better because you deserve better. In elevating those around you- whether clients, family, friends, colleagues, acquaintances, etc., you elevate yourself. It’s a mutually supportive cycle I hope all entrepreneurs are in, to spread that energy like a domino effect.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m in the Toronto area, so my favorite spots in the city… I’m kind of boring. lol! I think I would take my best friend to eat wherever we agree on at the time! Whether it’s sushi, a burger joint, a steakhouse, or a food truck – I like to eat intuitively, and not put too much emphasis on going to specific places. I find when I put too much emphasis on attending specific events or going to specific places, there tend to be expectations, which lead to disappointment. I love exploring the city like a local tourist without a plan. If we had a heavy meal, walk off the meal to the nearest jazz lounge or go shopping. If it’s nice out: walk around along the lakeshore, take photos like we’re each other’s “Instagram husbands”, or walk where the buskers are and check out awesome talent.

In pre-pandemic times, I loved going up north to cottage country with friends and doing outdoorsy things. I have a {pink} fishing rod I have yet to test out, as well.. not sure if anyone I know wants to be seen with that, though! lol

Who else deserves some credit and recognition?
I have so many people to dedicate my shoutout to! Just to name a few: My family, who has raised me on art, business and a strong work ethic. My best friend, Shanon is one of the smartest, most logical, and level-headed people I know. She has encouraged the “Do better and be better because you deserve better” attitude I’ve adopted. I literally don’t know what kind of person I would be today if she didn’t kick me in the pants when I needed it over these past 20 years! My first client as a Publicist: professional drummer, Dan Johnson. I was about to permanently shut the doors on the music industry when he approached me to be his Publicist. He is one of the people I maintained respect for, years after working together on the road. He didn’t just offer me a job opportunity, he led me to a path and purpose that continuously opens so many doors that encourage growth. Jason Hunt and Kevin Comiskey (former owners of Jamsterdam Radio), who took me under their wings for 3 years and gave this “Jersey Girl In Canada” a platform and mentorship to elevate bands in the worldwide local scene! The Canadian rock band, Truce- as much as they’ve learned from me, I’ve learned A LOT from them. I mean, a band getting themselves on major FM stations with no help, just a few months after forming the band is inspiring on its own! Public Relations queen, Song River of Cowgirlzen Entertainment, recommended me for this interview! Between her work ethic and encouraging a sense of community in the music industry, she’s been one of those people I’ve looked up to since connecting with her! On top of these honorable mentions: I dedicate this shoutout to anyone with dreams who support other people’s dreams, without putting anyone down in the process. There’s room for everyone to do well!

Website: https://thatchickkrys.com

Instagram: @thatchickkrys

Twitter: @thatchickkrys

Facebook: /thatchickkrys

Image Credits
Photo 1: That Chick Krys Photo 2: Cory Hofing Photo 3: Andrew Pitre Photos 4 & 5: Mig Jacob Photo 6 (Dierdre album art): Jim Louvau Photo 7 (Dan Johnson crowd selfie): Dan Johnson

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