We had the good fortune of connecting with Lisa Reyna and we’ve shared our conversation below.
Hi Lisa, what role has risk played in your life or career?
Risk is one of those things that brings together rewarding seeking behavior with a tolerance for patience. As the saying ‘no risk, no reward’ is very familiar to many of us, there is much more related to risk than just an adverse consequence including prolonged periods of discomfort, delayed gratification, and perceived disproportionate allocation of resources put forth in a game or trial and error. Risk (and specifically risk tolerance) has played a huge role in the development of my career as it has not only acclimated me to long term thinking strategies, but has been foundational in building my ability to take what is known in business as the ‘leap of faith’, a binding characteristic of successful entrepreneurs founded on sacrifice and unrelenting belief in fruition. Real estate is one of those things that can produce huge reward and gratification as earning potentials are uncapped and you can work as hard and as smart as you want while maintaining control and freedom of your life. However, on that same token if your drive is lost or your work ethic fails, you will suffer the consequences and there is no employer in the background to back you up. Getting started in real estate is HARD and it generally takes two years to produce any consistent income, this is a risk. Failing is also a risk, 90% agents attrition in their first two years in the industry.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business can be summarized by one which truly wears all the hats and makes up the entirety of the ‘wheel’. It’s funny thinking back to when I initially got into real estate and totally having this glamourized ‘Grey’s Anatomy’ perception where I thought my day to day life would be that glamourized agent activities of showing beautiful homes, being in the action, writing contracts, making money. When in reality, behind the scenes you are grinding everyday to build your client sphere, hustling to stay relevant, using all of your creative prowess to run a multitude of social media accounts, staying continually educated on changing legalities and contractual nuances — facing rejection, lost contracts (especially in this market!), and instead of unlocking doors in what you hoped to be a well-curated put together outfit you’re running around in your sneakers and leggings with a protein bar stuffed in your pocket for dinner. That said, I wouldn’t change this seat of your pants career I chose for anything. I love the hustle, the fight, the constant adaptation. And I love my clients — they make my business what is and I am so grateful for each and everyone of them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Gosh Denver has so much to offer. I am such a ‘park’ girl though and find Denver’s diversity of park scenes a great starting point for an itinerary. Each one of Denver’s major parks (City Park, Cheeseman Park, Washington Park, Congress Park, and Sloan’s Lake) all have their own unique character and charm while being nestled in different parts of historic Denver with different corresponding urban scenes. I would have to say Wash Park still remains my top favorite while having a great 2.3 mile loop surrounded by some of Denver’s best recognized architecture, multiple lakes, and beautiful landscape (large trees and flower gardens). From Wash Park you can easily walk to some of Denver’s best coffee and dining, just blocks away there is Gaylord Street with Devil’s Food Bakery (best cappuccinos!), Homegrown Tap and Dough (pizza), and boutiques like Wish and Bottle Shop 33. Anyone visiting Denver would be charmed by this experience.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout: My team at Mile High Luxury Real Estate. Being part of a start-up and boutique brokerage firm has been an incredible experience where I have been able to grown and develop my skills in leadership and entrepreneurial aptitude while being backed by an incredible group of people that I can lean on for support and mentorship. Focused shoutout to my co-worker (and recent title acquisition of managing broker!) Katie McCaslin, who has been instrumental in my success and staying power in this industry.