We had the good fortune of connecting with Martha Weidmann and we’ve shared our conversation below.
Hi Martha, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Together, NINE dot ARTS co-founder Molly Casey and I knew that we had the industry knowledge to make our business work, and honestly, I needed a job. It was either NINE dot ARTS or work at Starbucks. NINE dot blossomed into the business we currently are because of our collective knowledge from previous experiences, and utilizing technology to scale our skills. Our success can be attributed to the resilience instilled in us by our predecessors and the consistent refinement of our approach and processes to meet the changing needs of our clients and the times. Remaining true to our core has made us both inclusive and cutting edge.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
NINE dot ARTS is in a league of our own due to our tenacity and dedication to growth, learning and constant improvement. Many of our competitors are what some may call “lifestyle” businesses. We execute at an elite level because of our commitment to building out processes, procedures, and training materials that will hopefully teach many generations how to be an art consultant and how to set the standards for the industry. NINE dot ARTS’ vision is big and our approach and journey towards standardization has been 11 years in the making. Small daily practices built a “10-year overnight success.” Birthed out of necessity and practicality, NINE dot ARTS was born. Co-founder, Molly Casey, and I knew we were experts of the craft, so we channeled our expertise and passion into a J-O-B. But, out of that practicality came perseverance and success. Thinking back on the last 11 years in this industry, while it was not easy, what I believe has served us the most is our commitment to creating a new business plan each year, and using it to analyze our goals and performance. This question makes me reflect on this Bill Gates quote I keep in my back pocket, “Most people overestimate what they can accomplish in a year, but underestimate what they can accomplish in ten.” By building these cumulative plans, and measuring against them monthly, quarterly, yearly — we have built on the success that allows me to co-lead a team of 17 people, with projects in four different countries and 35 states, as well as setting industry standards. NINE dot ARTS practices a method of hiring for our deficits. This means creating a team of people who bring things to the table that you don’t have: perspectives, life experiences, talents — diversity. That also means hiring competitively; and attracting people from organizations that you desire to resemble in three, five, seven years.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
What a fun one! Well most of my friends are from out of state, so they would be flying into DIA. To truly capture the essence of the journey, I’d suggest they take the train into Union Station, the heart of the city. After everyone arrives, we’d check into the Crawford Hotel — it’s right across from Union Station. Built in 1914, The Crawford is a historic train station that was recently renovated, turning it into a modern luxury, boutique hotel – with some nice artwork from NINE dot ARTS, might I add. Within the neighborhood, the group would enjoy a night out on the town, checking out the recent exhibition at Union Hall. Emma Steuer is the Executive Director over there and I’m a big fan of hers. Then, The Crawford has a Tesla and driver that will take you around town, so we’d hop in our emission-free vehicle and head over to happy hour at Death & Co. in The Ramble Hotel for a world-class cocktail to kick off the night. Il Posto is next to the Ramble, located in the RiNo district, so we would grab dinner there. The next day, we’d start at the Dairy Block. It’s super close to Union Station, and you can walk around and experience amazing retail, cute boutiques and flower shops — like Pickletown! I love RedLine, a non-profit arts center in the RiNo Art District, so we’d stop there next. To round out a nice weekend getaway, we’d spend another day in the Golden Triangle. There you’ve got the Denver Art Museum (DAM), where there is a wonderful open studio on the first floor. One of my favorite experiences there was when the Yves Saint Laurent exhibit was in town. The DAM features a creative workshop where current exhibitions produce interactive elements for visitors like making your own gowns after being inspired by YSL’s designs. We’d wrap up that evening with dinner at the Art Hotel; they’ve got a great rooftop and view out into the city. Before everyone headed home, I would make sure we went to Cherry Creek, known for boutiques with approachable, but high design retail and art, especially A Line. After my friends got dolled up, we’d have lunch at the social club at The Clayton. Expected to open in early spring, the Clayton Club will have monthly performances and art exhibitions, as well as a permanent collection, and NINE dot ARTS will be curating everything! My family lives in the Central Park area, so on their way out, I’d take them to Rocky Mountain Arsenal. A historic arsenal site, now converted into a wildlife sanctuary. Hopefully, we’d encounter the wild buffalo and bald eagles that roam in Denver’s very own Eden. It’s a true hidden gem, so I think that would be the perfect way to end a jam packed visit.
Who else deserves some credit and recognition?
First off, I must commend the founders of McGrath & Braun, Maeve McGrath and Jette Braun. NINE dot ARTS is the art consultation firm it is today because of their genius. Another key player that deserves a shoutout is the Blackstone Entrepreneurs Network, also known as “BEN”. I’ve been a member of the community since July 2019, and their advisors have provided an extraordinary amount of mentorship as a young CEO. The organization’s philosophy is based on the understanding that, “if a company is a horse, the CEO is the jockey.” They focus on developing the “jockeys” to build stronger, more resilient businesses in Colorado and beyond.
NINE dot ARTS