We had the good fortune of connecting with Masha Zvereva and we’ve shared our conversation below.
Hi Masha, what do you attribute your success to?
I think that focusing on building a community around a brand is always key. Whether it’s a community of clients, readers, or people who believe in the same things your brand believes in – community is everything.
What should our readers know about your business?
It takes a lot of hard and consistent work to build a brand on your own. There are a lot of hats to wear and it can be almost overwhelming – especially if you’re an ambitious workaholic like myself. I’m only now starting to grow the team to re-distribute some of the hats I’m wearing and I’m not going to lie, giving control is hard! Entrepreneurship is a constant challenge.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I discover the world through food, so it would definitely involve some of my favourite places with interesting dishes! And of course, some active outdoorsy stuff like hiking.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Women in Tech – they inspire and drive me every single day