Meet Melissa Kellogg Lueck: The Solopreneur’s Marketing Coach

We had the good fortune of connecting with Melissa Kellogg Lueck and we’ve shared our conversation below.

Hi Melissa, have there been any changes in how you think about work-life balance?
When I started my business I was 34 years old, single, with no children, and had just moved to the Vail Valley to be closer to my boyfriend (eventual husband). Then, my balance was very well defined, I had an office (in our home) and he went to work at an office during the day. We kept similar schedules which made it easy to have personal time and work time separate. Once we got married and started a family the lines got blurry. I had to reset my priorities to keeping tiny humans alive and well-loved, while fulfilling my responsibilities to my clients and my work. I had to create new ways of working around my new priorities which mostly meant working in the early morning, during nap time, and sometimes in the evenings. For me that meant adjusting the types of clients I took on so I had more flexibility and making sure I wasn’t over-promising and under-delivering on my home and client responsibilities. During that time I decided on a standard that I stick to even today, that my intention is to be present where I am (as much as possible). That means setting boundaries around work time and family time. So, when it’s family time I’m not trying to work at the same time and when it’s work time I’m in my office, at my desk, focused on my clients and not doing laundry or playing with the kids. Enter 2020 where we were all offered a whole new set of challenges and blurring of the boundaries. Once again, I had to figure out how to be present with my work, while schooling my children at home, and making time for ‘non-work or schoooling’ for the family. It’s been a challenge and one I have not done perfectly. I learned I had to drop perfection – trying to be the perfect mom, wife, at home educator, and business owner – to get it all done and remain sane. I also learned how to focus on what’s truly important for my family, my business, and me. All of these lessons have been a gift that I’m confident will help me to continue growing my business and have a life, while enjoying all of it! 

What should our readers know about your business?
I am The Marketing Coach for Solopreneur Women and I firmly believe that any woman that wants to can create the income and impact she desires, while thriving in her life outside work. I know this to be true because if I can do it, anyone can! It’s been a long journey for me over the last 15 years of being a solopreneur myself. I’ve made many attempts and failed countless times. But I never gave up and through it all discovered that all my failure was supposed to happen exactly as it did. All I’ve been through in building my business was my education that now what makes me a great coach and helps my clients to be insanely more successful in a much shorter time frame than me. What sets me apart as a coach is that after being a solopreneur myself for 15 years, I’ve cracked the code on how to build a successful solopreneur business. My greatest lesson is that I can do all the ‘right’ strategies and tactics pitched by countless courses and books and experts but if I’m missing confidence and a powerhouse mindset, the strategies will fall flat. In my work with clients I marry strategies AND mindset around creating confidence, increasing visibility and offers, and scaling for growth. This approach has worked for me to triple the size of my business in 2020 alone and helped the majority of my clients double their revenue in 2020.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spots in and around Fort Collins include; 1. Old Town Fort Collins – I love to tell visitors how it was one of the inspirations for Main Street in Disneyworld. 2. The Rio Grande Mexican Restaurant – This restaurant is a favorite in our family and is the backdrop of many of our best memories, including where I met my husband. Plus the margaritas and the food make it worth visiting as much as possible. 3. Horsetooth Reservoir – As a lover of outdoor activity, I’d definitely take visitors to Horsetooth for hiking, paddleboarding, camping, rent a party boat and the scenery is breathtaking. 4. Budweiser Center – As a hockey fan, an important stop on the tour of the area would be to take in a Colorado Eagles hockey game. Every seat in the house is a great one and the high level play is inspiring. Plus, we often get to see Colorado Avalanche players on the ice! 5. Estes Park – This town has become a popular rest and relaxation destination for our family. Only an hour away we can enjoy the majesty of Rocky Mountain National Park. We love spending weekends hiking, exploring the eclectic mountain town, and communing with the elk that are as plentiful in town as squirrels.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I dedicate my Shoutout to my husband Adam. He has been with me every step of the way on my entrepreneurial journey. Without his support, encouragement and never letting me give up I may not have continued to attempt, fail, get up and attempt again. I may have never found my mission, my calling, my passion without him cheering me on to ‘just keep going.’

Website: http://melissamkellogg.com/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Linkedin: https://www.linkedin.com/in/melissamkellogg/
Facebook: https://www.facebook.com/m.kellogg.lueck/

Image Credits
Valerie Mosley