We had the good fortune of connecting with Nathan Wiersum and we’ve shared our conversation below.
Hi Nathan, is your business focused on helping the community? If so, how?
We started the business right before the pandemic kicked off. As it stands, we didn’t truly get started until July of 2020. The reason this matters for how we help the community and the world at large is that we are able to offer jobs when many other businesses shut down. We also use only sustainable products on the food truck. Meaning, we have no single use plastic. All of our to go boxes are biodegradable and recycled materials, down to our wood forks.
We have also been known to feed homeless people or people without the ability to purchase a meal for themselves. Sometimes you just have to do the right thing even if it costs a little extra money. I’m particularly happy that we were able to commit and follow through with this in our first year of business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Rustic Nomads has taken me a long time to launch. I started my business plan before my daughter was born and she is now almost 6. When my wife was pregnant we would visit different food trucks to see what some of them were doing well and where we saw opportunities for improvement. After my daughter was born, I would put her in a carrier and strap her to my chest as I would walk around visiting food trucks. A lot of great memories from those journeys.
Now my family has become my biggest inspiration to work hard and keep going. Since our business started in the middle of pandemic, it was anything but easy. We received no government assistance because we didn’t qualify, so I think that it is a success story for us to simply still exist. We not only exist, but we are thriving at this point. Our calendar is booked for nearly the whole year at this point and I get opportunities weekly that we just can’t do because we are so busy. We have been blessed with great reviews and regulars who follow us around town so that they can enjoy our food. It has been anything but easy, but I love what I do and I am humbled at how much people enjoy our food.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When my best friend comes to visit, we typically go to local venues and we definitely go up to the mountains for some camping and hiking. Next time I will bring him to some of my favorite brewery bars around the Denver Metro, such as Coal Mine Ave Brewing Company and Two22 Brew so that we can can enjoy some of my favorite beer and some of my favorite food trucks. Namely, I want him to try out the Schnitzelwert food truck because he was my roommate in Germany for a while until we both moved back to the United States.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My father, who has passed away, is my greatest role-model. He was a Chaplain in the US Air Force for a long time and has taught me how to live my life and to be thankful for all the blessings in it. The man upstairs is who inspires us the most.