We had the good fortune of connecting with Robert Blakely and we’ve shared our conversation below.
Hi Robert, what habits do you feel play an important role in your life?
I love to look at things from a different perspective. I believe being about to look at a situation or problem in a different way allows me to be creative when finding a solution. Traditional thinking is sometimes helpful and sometimes it’s not.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Currently I am working on growing my new project, MarijuaNuts. MarijuaNuts is a cannabinoid infused peanut company. We make several flavors of nuts as well as a peanut butter. The idea for the company was borne from a late night conversation with a buddy in college a few years back. After graduating, I had delved into other business ventures and was working on a few different things but the MarijuaNuts idea just kept popping up. I figured if I was this stuck on the idea then I might be on to something. I knew I had to at least try and get a product to market. In late 2019 I began doing some research into the edible market and identified a large gap that I believed our product would eventually be able to help fill. Most edibles on the market were a basically a gummy bear or a cookie but there was nothing out there that provided actual nutrition in combination with the THC or CBD. MarijuaNuts have 280 calories and 12 grams of Plant based protein per serving. Once I realized there was a space for a product like MarijuaNuts, we began the long R&D process to dial in exactly how we were going to pull off our vision. After a few months of testing and market feedback we were ready to go to market. We launched our CBD offering on 4/20/20 and have been very well received. I’m happy to say we are in multiple retail locations across the country and have a growing online following. We are currently awaiting approval to manufacture our THC line of products and hope to get those in the mix in the near future. Launching this company has been an interesting journey compared to past ventures of mine. When we started to kick around the idea and brainstorm how were going to launch it, we assumed it would be business as usual. Make a product, hit some industry trade shows and we’d be off to the races. Then 2020 and the global pandemic stepped in and had other ideas. We had to totally reassess our plan for the business. Be flexible and stay creative when approaching business decisions, or any big decision for that matter. Embrace change, and learn to be comfortable with it. Lastly, ALWAYS be open to new opportunities, you never know where they might lead and the doors they may open. I would say that’s the biggest lesson I have learned and would be my strongest, most sincere piece of advice. This past year has definitely been a test on my entrepreneurial spirit and the commitment to see this product succeed. I have learned some important lessons that I think will prove invaluable in the years to come. I’m very excited to see what the future holds.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite areas of town are the Highlands and Rino so we would probably find us a good spot around there to get a drink. In my opinion no trip to Colorado is complete without a trip up I-70 into the mountains. Especially this time of year (February). I would definitely try and get them on the slopes for a day two while they are here.
Who else deserves some credit and recognition?
I would not be where I am today without my parents. They are my sounding board. At every turn my mom and dad have supported me through thick and thin. I can remember countless nights staying up for hours to talk over a business idea or problems I was having . (Sometimes all night, to my mothers dismay) No matter what they are always there to hear me out and encourage me.