We had the good fortune of connecting with Roy Ulrich and we’ve shared our conversation below.
Hi Roy, we’d love to hear about how you approach risk and risk-taking
Taking risks an essential part of finding success in anything. The thing that holds most people back from finding success is the fear of the unknown. Things like “What if this doesn’t work?” , “What if I fail?” , or “What will people think if they hear about this?” The truth is, taking risks aren’t easy, but it is the separating factor from the people who find success and happiness and those who dont. Your ability to take risks, put in the work, and persevere through hard times is the foundation of living your happiest, healthiest life. Just like in my life, when I was at my lowest point, I chose to leave my stable job behind and move to Colorado to pursue my dream of owning my own fitness company. It was the scariest thing I have ever done. But at the end of the day, it was the point in my life that changed everything for the better. Was it easy? no Was there times I wanted to move back home to Louisiana? yes Was there times I wanted to throw in the towel and quit? absolutely But I stuck with the decision I made. I followed the risk all the way till the end. And it changed my life forever
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started RUF when I was 19 years old with the idea to help people live their happiest, healthiest life. At the time I was just getting out of a depression and I though, “I want to help people so they never have to go through these hard times!” But the more I go through life and the more I coach people, I begin to realize something very important. It’s not about avoiding the hard times, it’s about facing them head on and overcoming them. That is the key factor to finding happiness and health. If it was as easy as eating right and working out we would all already be in shape! What separates RUF from other companies is that we meet you where you are at in life. We give you personalized help not just with your workouts and nutrition, but your LIFE. We want to know the stresses you have at work and at home. We want to figure out how to solve those problems TOGETHER and create a life you can be happy with.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well when I’m not at work its all about food for me! Snooze or Denver biscuit company is a MUST Then we would of course go for a hike in the mountains And finish the day with some Hacienda Colorado
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My entire RUFamily! Everything we do is built on our community. Without our coaches, core team, and of course each member who trusts us and puts in the work every day… I wouldn’t be here today!