We had the good fortune of connecting with Sandra Williams and we’ve shared our conversation below.
Hi Sandra, how do you think about risk?
Overtime I definitely had to change my view on taking risk , especially when it came to my business. I’m someone who is always thinking about every detail and all the what if’s. Which then started to limit my growth and opportunities. I always have to remind myself, to not get so caught up in all the details that I forget the bigger picture. I had to adopt the mindset of if I want to achieve new levels and continue to grow, then I have to be willing to take more risk. I think the more passion and the more you fall in love with your business/brand, the easier it is for you to put everything on the line and take risk. When you have that confidence and faith behind what you’re doing, it’s naturally motivating. Taking more risk and taking smarter risk has done nothing but bring something positive in return for me, from new opportunities and new learning experiences.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
This is just the start of my business, I have so much growth and so many ideas I want to execute in the future. Overall I want to build a brand that’s versatile in apparel I’m working on becoming more of an unisex brand, so I’m looking forward to that, and the response I receive as well .
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My bestie likes to go places that are unique or different when she travels so that’s probably what I would try to do. She also loves brunch so I probably do a brunch at View House because they have good brunch and of course the view. Jessie’s Smokin Nola has been one of my favorite food places along with Smith+ Canon ice cream. We like being outdoors so hiking and going to the mountains would definitely be on the itinerary, We don’t really plan much when it comes to stuff like that. It would just be whole bunch of spontaneous stuff around the city for the week.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to everyone who supports my business hands down I wouldn’t be doing any of this without them. I definitely appreciate my mom and my friends I get a lot of unconditional love, support and encouragement from them with anything that I do. Those are the ones who push me to go harder.
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