We had the good fortune of connecting with Sarah Crawford and we’ve shared our conversation below.

Hi Sarah, can you walk us through the thought-process of starting your business?
I attended Savannah college of art and Design like plenty of kids without a clear direction, I had hope of turning my talent and passion into an actual career. During my senior year and after graduating taking care of my mother who had stage 4 cancer left me feeling lost and stressed. I wasn’t happy with the direction of my life. I was a freelance illustrator for Flaunt Magazine & a newly formed cosmetic brand Nude Envie before I decided I wanted to serve my passion in a way that was meaningful and personal. I noticed while my mother went through chemo, her face would light up whenever I drew in her brows and did her makeup. I went back to school to become an esthetician, which led me to my path of makeup. After changing my canvas to the human body I began to explore the idea of permanent makeup. Permanent makeup was a way for me to help give men and women their confidence back especially those dealing with various illnesses. As soon as I received my license in esthetics, I took a permanent makeup course and havent looked back since! I recently decided to take a risk(despite the state of the world and lack of job opportunities) and my business Arch studios was born. It’s been 2 years since Ive decided to make the move from LA to Denver.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Well I’ve been an artist since I was 5. I’ve always experimented with various mediums such as charcoal, acrylic, watercolor and digital media. Switching mediums to permanent makeup was a bit of a challenge. I was not confident and a major perfectionist and would constantly compare myself to others in the industry. To be honest I would cringe looking at my traditional artwork despite all the compliments I get from others. The only way to overcome my lack of confidence was to repeatedly do it even when I didnt feel confident. I practiced like a mad woman. I critiqued myself on how to improve constantly. Another challenge I faced was networking. I was a total introvert and super self conscious. To be honest the thought of even running a business scared me. I told myself I’m an artist not a business woman, but I quickly had to check myself and change my attitude.I have to wear many hats and play several roles in my business. Even though I’m not perfect at all of my roles I’m constantly learning and that has helped me to evolve as a person. My first year in business has been a rollercoaster, but wouldnt trade the knowledge I’ve gained. My brands purpose is to help enhance peoples natural beauty. The Great Beyonce Knowles once said”I woke up like this” and that’s how I want my clients to look. My aesthetic is to make you look like you are not wearing any makeup. I help cancer warriors that have had a mastectomy or reconstructive surgeries to feel confident in their skin again with areola restoration. With my knowledge of color theory and human anatomy, I bring 23 years worth of artistic abilities and talent. If people are curious about permanent makeup and what Arch is about, definitely reach out to me. I love walking people through the process of permanent makeup.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, the first place I’m taking my friends to is the Milk Market. Since most of my friends are from LA, it reminds me of grand central market downtown. So many amazing places to eat. We can walk around Larimer square and visit the cute boutiques. We have to go to five points to visit all of the galleries and street art. You can definitely find some interesting people. If they are anything like my my first week here, they will probably have major altitude sickness so we might not go into the mountains just yet!haha. The botanical gardens is such a calm and beautiful place. For drinks we are bar hopping on blake street. Before they leave I would take them to Washington park where we would have our own sip and paint.

Who else deserves some credit and recognition?
I would love to dedicate this interview to my mother, my amazing fiance Terrence for being my key support system and encouraging me to be the best version of my self. I would love to shout out the women apart of the denver boss babe collective, Ty William’s for inspiring me with his go getter attitude and confidence. Also, Erla Trujillo an amazing artist and teacher. I would love to dedicate this to anyone else who I’ve crossed paths with that has believed in me even when I didn’t believe in myself.

Website: www.archpmu.com

Instagram: Ig:Thearchartista

Youtube: Microblading denver by Arch PMU

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