We had the good fortune of connecting with Sarah Lukemire and we’ve shared our conversation below.
Hi Sarah, how has your perspective on work-life balance evolved over time?
Regarding work life balance, it has drastically changed over time. I’m one of those people who typically has to learn things first-hand and the hard way. Early on in launching Brindle, I admittedly over-worked and got to a point of burnout. There came a point where it was a clear realization that even though working longer, my effectiveness and output plateaued. Since, I’ve put significant effort into truly valuing my time, mental, and physical health. Are there still days where we may have a big project deadline that calls for longer hours? Of course, but they’re short sprints instead of the day-in-day-out constant grind.
Alright, so let’s move onto what keeps you busy professionally?
I founded Brindle after honing my digital marketing skills since 2010. After working for other companies and agencies holding roles such as Marketing Director and Digital Strategist, I set out to create the marketing agency I always wanted to hire – one that provides not only exceptional strategy but also impeccable execution.
Today, everyone at Brindle lives by these core values: we take pride in our work, deliver results, focus on self-improvement, always look for a better way, strive for creativity and follow a clear vision: to always focus on the customer.
Wondering where the name Brindle comes from? A brindle-colored dog named Lola.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It would have to start with coffee from a local joint – some of my favorites include John Galt in Greeley and Harbinger or Bindle in Fort Collins. Followed by a long hike at one of my favorite trails near Glen Haven. We’ll probably be hungry (and thirsty) afterwards, so depending on the budget and time…let’s either take a drive to Denver and hit Sushi Den, or if we’re feeling more low-key, you can’t beat the amazing tacos at Taco Man. Cheers!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to give a shoutout to my LoCo “think tank” peers which is an amazing group of like-minded business owners. We meet monthly and share challenges, wins, and help each other with anything needed as each of us progress in this journey of entrepreneurship.