We had the good fortune of connecting with Sarah Vogel and we’ve shared our conversation below.
Hi Sarah, what role has risk played in your life or career?
I have come to weave risk into every business decision I make! Listen, if you’re not taking risks then you’re likely not creating something new and you’re certainly not exploring the true needs of your target market. When I first started supporting mothers I was intimidated, despite being a mother myself and deeply knowing the needs that existed in the community. How could I be sure I was capable of meeting the expectations of each mother? Their needs are so vast and so deep – I started off by just looking at what everyone else in my field was offering. I kept it comfortable, stuck to what I knew would work. But it didn’t feel authentic, stifling the ideas I had for my community. I started to turn visions into offerings and I had to trust that my intentions, my innate wisdom & my learned skills would give me solid ground to run on. And it has. When I started cooking for mothers & creating body care products & offering pregnancy & birth support I wondered if I was offering too much. I heard it said that just because it hasn’t been done before doesn’t mean there isn’t room to create it – this has so helped me step out of the comfort zone! Risk used to scare me – I didn’t want to fail – but I’ve come to learn it’s far more rewarding to follow your gut, put your intention and your offering out there and trust that what it’s met with is far more beneficial than having never taken the risk at all. Sure, there have been offerings that have hit dead ends but I’ve never once considered them failures. Instead, by taking risks I’ve not only been able to hone in on what mothers truly need but I’ve also been able to hone in on what I truly excel at. A win win in my opinion 🙂
Alright, so let’s move onto what keeps you busy professionally?
My biggest pride & joy right now is my cooking. I have always loved to cook and more precisely, have always been fascinated by the nutrient value of my food. I want to create food that not just tastes good but also does good for the body! My success cooking nourishing meals for newborn mothers started way back when I was a newborn mother myself. I experienced the depths of postpartum depression, anxiety and panic attacks that sent me urgent care bound on many occasions. I knew my health was unsustainable, something about my life had to change. I wasn’t taking great care of myself, I had been in survival mode for 2 years and never once stopped and prioritized myself. So, I revamped my diet, started eating real food as close to nature as possible and put my nutrition needs first. I got pregnant again, had my healthiest pregnancy yet (baby #3!) and knew I needed to carry my proper nourishment into my next postpartum period if I wanted to avoid falling deep into postpartum suffering again. I stuck to it and was able to enjoy a truly euphoric postpartum. This taught me the value of nourishment and intentional eating in the fourth trimester and I knew immediately it was an offering I needed to explore. So, I found the best of the best trainings, educated myself more deeply on global postpartum care traditions and developed a handful of recipes and meals that I could create and deliver to newborn mothers as they recover. My food is as local and organic as possible because quality matters. It not only tastes good and is unique to the nutritional needs of the mother based on her dietary restrictions, birth circumstances and postpartum healing needs but presentation is key for me. I want women to open up their containers (which by the way are all compostable!) and know that someone put loving care into every detail and every ingredient of their meal. Women need to feel loved, seen, nourished and nurtured postpartum and I make a tremendous effort to ensure my meals deliver that!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is a fun one! We’re relatively new to the area so I’m by no means an expert but these are my favorites! Hike – Mallory’s cave at sunrise. Point of interest – Redrocks at sunrise and of course for an event! Restaurant – Black Pepper Pho…their organic, grass fed spicy beef pho is my death row final meal for sure. Store – Rebecca’s Apothecary. You cannot come to Boulder and not go to this store. If you weren’t a tea lover prior to walking in, you’ll certainly leave an addict. I also love taking visitors up Flagstaff Mountain and scrambling out on the rocks, walking around Pearl Street & dipping our toesies in the creek on a summer Friday night and enjoying a beer or three at Lefthand’s Beer Garden in Longmont!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Oh man, it’s so hard to nail down just one, even a few, of the people that have guided my way! Currently, I have to honor my teacher Rachelle Garcia Seliga of Innate Traditions. She is the most incredible midwife I’ve ever learned from and has taken me deep into self-exploration and intuitive connection. Motherhood thrives off intuitive connection and so her teachings have not only helped me in my ability to offer very valuable support to mothers but has also helped me feel more solid and grounded with myself. My husband also deserves all kinds of credit. He has given me unwavering support to follow my gut, has never questioned my visions and has always built me back up when I’ve crumbled under self doubt. He’s also a very reliable taste tester when trying out new recipes 🙂