We had the good fortune of connecting with Siera Capesius and we’ve shared our conversation below.
Hi Siera, can you walk us through the thought-process of starting your business?
I knew from the age of 16 that I wanted to start my own business. It wasn’t until my early twenties that I knew I was going to open up my own personal training studio. The concept behind my business, Nourished Personal Training, developed while I was working for a corporate gym. I met hundreds of people who had personal trainers in the past that never gave them any guidance with nutrition and how to eat. This is very common because trainers do not have the educational background in the field of nutrition. This is a huge problem in the fitness industry, because one of the key components to changing the body and health is based off of nutrition, I knew I could solve this problem, and is why I created my business.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Nourished Personal Training is a private fitness studio that provides personal training and nutrition coaching. We are not an open gym to the public, so this allows us to get more customized and personal with each client. It has been over three years we have been open, and although it looks easy to run the business now, it was not always rainbows and sunshine. When I first decided to open up this business, Alex and I sold all of our belongings and moved into my mom’s house. We had to do this because we did not know how the business would do and we needed all the money we could to pay overhead costs. (This is the side of business people never see). Within 6 months we were able to get our own place! Owning a business isn’t easy and owning one in the industry of fitness is even harder. One thing I do have to say I am proud of myself for is, that with the struggles of everything (including staying in business during a pandemic) is that I have the adversity to get through all curveballs that are thrown my way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some of my favorite spots in the city for food and drinks are Postino LoHi, T-Steet Roadhouse in Belmar, Larimer Street in the summer and Union Station. My outdoor favorites for fitness are the Red Rocks trails and walking around Sloan’s Lake.
Who else deserves some credit and recognition?
There are two people who have really impacted and supported me throughout my career in fitness and that is both my boyfriend Alex Carneiro & personal trainer mentor Bedros Keuilian. Alex was the one who suggested that I start personal training. There was a time when I was really lost in what I wanted to do with my degree in Nutrition, and Alex helped guide me towards a path in fitness that I am now able to flourish in. Bedros is a mentor from afar and he really helped take my personal training business to the next level. I would listen and study hours of his podcasts, books and blogs. He provided free information, and I was able to capitalize my business from his advice to trainers.