We had the good fortune of connecting with Stephanie Elston and we’ve shared our conversation below.
Hi Stephanie, we’d love to hear more about how you thought about starting your own business?
As two British expats, my business partner Amanda James-Roxby and myself wanted to bring a taste of British desserts to the US market. With the increase in popularity of the British Baking shows it seemed a great time to start a dessert baking box business and allow people to recreate traditional recipes in their own homes. With a love of baking, our heritage and drive to create our own business The British Bash was formed.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We sell baking kits, either as part of a monthly subscription service or as just a one off box. Customer favorites so far have been Sticky Toffee Pudding, Treacle Tarts, Yorkshire Tea Loaf, Bakewell Tarts and our ever popular Cream Tea in a Box to name just a few. We pack only shelf stable ingredients, packaging them in a commercial kitchen space which allows us the ability to ship throughout the US. Many of our customers are either fans themselves of The Great British Bake Off show or are gifting a box to friends or relatives who are.
We have for sure made mistakes along the way which we quickly learn from. For example, we discovered Eco friendly bags unfortunately are not the best to hold products made from flour ! A quick solution was required and a little bit of forgiveness from our customers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Colorado has a lot of fun places to visit but many are very commercial. Longmont on the other hand is a small family friendly city with a lot of fun things to do that often gets overlooked when it comes to visitors.
I think showing a friend around we would;
Hike several of the trails around the city and lakes which most have beautiful views of the mountains. We would take coffee at Red Frog Coffee, and lunch at Collision Brewing to make the most of the stunning views.
For an evening out Longmont has many unique craft drink companies (beer, cider, spirits, cocktails) and a a fun way to see them is to ride the Brewhop Trolley. This allows riders to jump on and off at many craft beverage locations along the way. A few hours on the trolley followed by food at one of the downtown restaurants along main street such as Samples would be a fun afternoon/evening.
During the summer there are regular events held, be it arts and craft fairs, concerts featuring local bands, events at the fairground. In fact, most weeks from spring to fall there are always several fun events happening and many are even free to attend.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our families have been our greatest supporters in encouraging us to take on this adventure and we cannot thank them enough for their continued patience even when our houses have been filled with boxes. We also would like to thank Deb Reed Fowler for her help and introduction to the subscription industry.