We had the good fortune of connecting with Ted Church and we’ve shared our conversation below.
Hi Ted, can you walk us through the thought-process of starting your business?
I co-founded Anthem Branding in 2006 – inspired by the idea of creating a best-in-class, Tactile Design and Sourcing Agency. Our goal for the business is to rid the world of bland and boring promotional products and apparel. We believe design is meant to be felt, not just seen. We bring strategic thinking, high-quality design, and flawless execution. We design with equal parts beauty and strategy. And we touch hearts, minds, and hands through curated apparel and branded products that connect with consumers in lasting, emotional ways.
What should our readers know about your business?
As a Branding Agency, we specialize in custom promotional products, premium apparel, quality branding & design. Since 2006, we have been laser-focused on the role of touch in how people interact with brands. We believe the strength of a brand isn’t only in how it looks, but how it feels. We take a more strategic approach that is different from the traditional, slap-a-logo on a tchotchke swag company. We aim to amplify our clients’ unique ethos by designing with equal parts beauty and strategy, creating curated apparel and branded products that connect with consumers in lasting emotional ways. We face a ton of challenges every day. Our industry is extremely competitive. There are 30,000+ companies that provide branded products and apparel in the US. It’s deadline-driven, fast-paced, and relationship-driven. We have carved out a nice niche in the industry and we are recognized as one of the most creative companies in the space. We are incredibly proud of the work and products we deliver to our forward-thinking clients and partners who range from small but mighty brands to some of the largest and most recognizable companies in the world.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’ve been in Boulder since 1991. I love this place and am proud and lucky to call it home! If a friend was visiting for a week my itinerary in no particular order: Coffee at Boxcar, Trident, and Alpine Modern Power hike Sanitas at sunrise. Enjoy a Juice at Wonder. Stroll Pearl Street and sit for lunch and people watch. Rooftop burger at West End. Sushi at Hapa. Dinner at Frasca and Pizzeria Locale Eat a Snarfs sandwich. Enjoy a Mountainbike at Botasso. Breakfast at the Dushanbe Tea House. Hike Chautauqua followed by brunch at the Dining Hall. Concert at Red Rocks. Hike at Rocky Mountain National Park. Host an Outdoor Dinner Party with Friends. Ride bikes around the Boulder Bike Paths. Visit the Farmers Market and picnic by the creek. Spend a day in Denver visiting Union Station, Rino, and Dairy Block. Run around the Boulder Res.
Who else deserves some credit and recognition?
Personally, my wife, Abby, and my daughters, Presley and Margo. Running a business is a full-time, 24/7 enterprise, they have been unwavering with their support, patience, and encouragement. Professional, my business partner, Pete Burhop, and our entire team at Anthem Branding deserves massive amounts of credit and recognition. It’s a wild ride, navigating all the craziness of running a business and supporting our client’s needs and deadlines. Shout out to the team for handling it all with such grace and dedication.