We had the good fortune of connecting with The Secret Well Boutique and we’ve shared our conversation below.

Hi The Secret Well, what is the most important factor behind your success?
The most important factor behind our success is building relationships with customers and the community based on integrity and honesty. Its old fashioned, we know, but it creates a foundation for future interactions and develops solid pathways for communication. We find that customers are returning often even just to say, ” hi ” or to catch up, telling us fun stories about their personal lives. We trust each other, making it easy for them to call and say, “Hey I need a dress for a party Saturday night”. We really get to know our customers and we care about them. We help when we can and we always share laughter! Community involvement and offering our own projects, brings the community together and is a big part of our success as a business. We participate in most local activities such as: Elizabash (street fair), the Elizabeth Stampede Rodeo, the parade, the annual golf tournament, local shopping promotions and experiences, and visiting other stores to make connections. We have personally developed two unique and collaborative events/projects that help to foster collaboration among business owners in the Elbert County area. The first is a bi-annual fashion show where we bring many businesses together for a fun evening of fashion, teamwork, and a fun relaxing night out for all! Did we say it’s FREE! It is!! This is our way to give back to the community, customers and other businesses! The second event is a poster project developed to help local women business owners develop their businesses through advertising. Open to all women business owners in Elbert County, we do a photo shoot and create posters to hang around town supporting local businesses, shopping and collaboration among business owners.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Secret Well Boutique is a boutique in the heart of Elizabeth with unique items and treasures for women. Gift & holiday items are also available. What sets us apart is our mother daughter team bringing two sets of styles together to create a eclectic look that appeals to a wide variety of ages, sizes, and styles. Our prices are for any budget because we want to bring boutique items to all budget levels. We get excited to see women empowered throughout our community and love to be a part of making that happen. We have found success through the blessings of God, hard work, and the unending support of our family. Starting a business is challenging but something we both had a passion for. We really wanted to work together and leave a legacy to our children and grandchildren.
Was it easy? A large resounding NO. Was it worth it? Absolutely!! We love where we are today and feel incredibly blessed to be able to work together and share all the memories over the years. Many challenges have come across our path but with hard work, quick thinking and innovative ideas we have always overcome the challenge. When Covid19 shut our doors for 6 weeks, it was a challenge we never saw coming. We had to strategize and be creative to sustain our business during that time. We launched our E-Gift Card initiative and the community responded beyond our expectations. We are forever grateful, that because of their generosity and support ,we were able to keep our business going.
We have learned that opening a small business requires you to dig deep into the skills you already have to bridge the gap between competitiveness and collaboration. We have a heart for working together and being inclusive to all. We learned that staying true to those values of inclusiveness and honesty in the business world can be a true challenge but if successful can make all the difference in the character of your business.
We want the world to know us by our love. We truly have a passion for people, fashion is our vehicle to uplift others. We want each woman who walks through our doors to feel heard, cared for and uniquely beautiful in her own skin.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
With so many fun things to do in the state of Colorado, how can one choose?! A week just wont do! We would definitely make sure to hit up a Rockies game full of life, fun and excitement. Make sure to have access to a vehicle so you can travel to all the local hiking, fly fishing, and camping spots this area has to offer. They are too many to list. The Royal Gorge hosts some of the most beautiful views this country has to offer. On the flip side of the coin be sure to check out eastern Colorado’s livestock and agriculture, it is a sight to see. Rodeos fill our summers with warm sun, family and competition. The Elizabeth Stampede is an event you truly don’t want to miss. Personally our favorite thing about the area is all the small towns and their unique shops. There are always treasures to be found, stories to be heard and friendships to be made.

Who else deserves some credit and recognition?
We would like to recognize the community members of Elbert County, Castle Rock, and Parker for always supporting our small business. We appreciate their loyalty and continued encouragement. It is definitely a major part of our success.

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