We had the good fortune of connecting with TJ Slattery and we’ve shared our conversation below.
Hi TJ, what do you attribute your success to?
The most important factor behind our success at Zuni Street Brewing was finding a way to make ourselves unique in the Denver brewery scene. When we started in 2015 there were some 80-odd other breweries in the market, so how do we stand out? As the business director of the company I was in charge of the branding and marketing. My business partner was making excellent beer, but we couldn’t just position ourselves as “best beer in town”. That wouldn’t fly. People need more. So we pivoted to become the central meeting point for our community. I designed the program for the brewery to have events or meetups every day of the week. Be it live music, trivia, food trucks, comedy shows, art shows, themed parties, charity events, or club gatherings, we really went all out to become a place that made people feel welcome and to give them something to do. We attracted people from diverse interest groups and with different entertainment needs, and then we fostered an environment that ensured repeat customers. We co-created the customer experience by designing it around their needs, above and beyond the simple thirst for beer.
Alright, so let’s move onto what keeps you busy professionally?
Currently I am a business advisor at Cultivate Advisors. It wasn’t an easy path getting here, but I’m glad I made it. After leaving the brewery I knew I wanted to pivot into something new. Consulting felt like the right avenue but too limited in its timeframe and the role’s ability to really align with a business and help to achieve holistic growth. I looked Operations jobs and I spent some time preparing to start a PE firm. Ultimately I came together with Cultivate because I like their style of working with clients over a long period of time, pushing for real, long term results.
Today I help small businesses and entrepreneurs to scale and grow their business by leveraging my business experience and acumen into a cohesive series of advising sessions. I meet with clients every couple of weeks to work on any number of challenges. Stylistically, we might sight down and work on planning, building, and accountability the one week, while the next we dig into skill training, impact work, or sound-boarding.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Red rocks for a hike or a show Death and Co – is their roof top open?
Walk thru RiNo on a Friday afternoon (or take a scooter!)
Brewery crawl thru RiNo- hit the top spots
Walk around Sloan’s Lake
Volleyball in Wash Park
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a shout out to the good people at Cultivate Advisors. Cultivate is a small but growing firm of business advisors made up entirely of entrepreneurs, in the service of other entrepreneurs. Cultivate’s mission is to partner with committed entrepreneurs in propelling their businesses beyond expectations. The company and my mentors within it have helped me to develop as an advisor and leverage my experience with Zuni Street and in the business world to advance the business owners and clients I work with.