We had the good fortune of connecting with Traci Dietrich and we’ve shared our conversation below.
Hi Traci, what was your thought process behind starting your own business?
Midwest Mash started out as less of a business and more of a hobby to keep me occupied after we moved to Colorado. It has slowly grown into more thanks to dedicated readers. I knew after I became a stay at home mom I needed a creative outlet, and that’s really when I poured my heart into my blog.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I try to keep my blog as down to Earth as possible, and I think that sets a tone that is easy to connect with. I would say that’s what I am most proud of – I have connected with so many people through my blog whether it be from them commenting about enjoying one of my recipes with their family or a fellow mom commenting about how she has gone through something similar to what I wrote about in an article. I still have a hard time saying this is my “profession” because I am 100% a full-time mom, and I I like to say I’m a physical therapist on a family break. It is slowly becoming my profession though which is something I never thought I would say. The planning, writing, and “business” side of blogging isn’t always easy, but from a creative standpoint, it does come pretty naturally for me which is why I think my mind is slowly transitioning from calling it a “hobby” to “profession”. My brand ‘Midwest Mash’ is and always will be an accurate reflection of me. The recipes I create are actually served on the table to my own family, and the articles I write about motherhood are absolutely things I have been through.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We are a family with young children, so our activities are centered around that! I would absolutely take them on some of our favorite family-friendly hikes – Caribou Ranch, Bald Mountain, El Dorado Canyon, and the Anne White Trail. We would hang out outside at our local breweries here in Lafayette – Odd13 and LIquid Mechanics always have amazing food trucks too. Since they will be here for a week, going into the mountains are a must. My kids LOVE the Georgetown train, so that is definitely on the itinerary, and if they weren’t train-ed out after that we would stop by the Colorado Railroad Museum in Golden (plus a stop at the Coors Brewery to balance out the kid activities). Being a food blogger, we would have to try some of our Lafayette favorites – Community, William Oliver’s, The Post, and Button Rock Bakery (for dessert!). I think the best part of living here though are things you can’t put on an itinerary like the stunning views of the Foothills from almost anywhere, the beautiful weather almost all year round, and the desire to get outdoors and enjoy Colorado everyday.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I absolutely wouldn’t have taken Midwest Mash this far had it not been for my supportive family and readers. There have been family and friends consistently trying my recipes, reading my articles, and sharing my blog over the past four years, and I truly couldn’t have grown without that encouragement. My husband has been so supportive by not only telling me the complete truth about my recipes and my writing, but he has been my behind the scenes guy with the programming that goes into keeping my blog up to par. It has been wonderful to connect with other local bloggers and get advice from those more seasoned than myself. I’m constantly reading other blogs thinking, “Wow, that’s a great idea.”
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