We had the good fortune of connecting with Trent Artichoker and we’ve shared our conversation below.
Hi Trent, how has your background shaped the person you are today?
I come from modest means that couldn’t afford life’s treasures. My position in life put me against the world, with seemingly odds stacked against my success, but I wasn’t a quitter. Although it led me to a cynical outlook on people and potential. I couldn’t have what my friends had, purely because of my economic status. This forced me to realize the value of the dollar and what it took to make the dollar. My entrepreneurship began in elementary school where I sold pencils, erasers, and stickers to classmates. I took on school fundraisers with fervor which led me to my first official job as a dishwasher in the summer of junior high, which eventually led me to working at a grocery store. I had to earn what I had. Earning money through hard work was my gateway to freedom and self reliance. Paring up my hard work with my own health struggles is what really put me where I am today. I had periodic severe headaches that incapacitated me due to having one shorter leg. I was the winner of the genetic lottery that added to my cynicism. My outlook changed though, I graduated high school and had an orthopedic surgeon literally cut my lower leg in half. He installed a device that slowly lengthened my leg. I owe much gratitude to that surgeon, and to my parents for getting me to him. My genetic gift gave my gratitude!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I was never taught entrepreneurship or how to run a business. Going through science curriculums never included either of these must have skills , but I understood it was a must have. Before starting chiropractic school I read and absorbed any and all business content. The determination wasn’t absent, but having the funds to build my vision was absent. I was already $200K in debt from a Bachelors degree, Masters degree, and a Chiropractic degree and I wasn’t about to borrow more money. I started small and bought a used chiropractic table on Craigslist. I reupholstered it myself and bought some related equipment with some graciously given funds by my father in-law, who saw my potential. I rented a small room in an existing clinic and did the work. I treated people with compassion, empathy, and gave it my all. I slowly added more equipment and made some smart, yet at the time risky marketing moves. It paid off and the phone rang more and more to the point of having to add an associate to the practice. I’m very grateful for my first associate as I feel that we were both trying to figure things out at the same time. We became busier and busier and added another associate. The practice was bursting at the seems and the owner of the property saw this and decided to sell me the property. This was by biggest break, and one of the scariest times in my life. I took every nickel and dime I had and put in into action. I about had a nervous breakdown as this was the largest transaction I ever did. This was also the turning point as I could put my vision into action. I added a physical therapist and a medical doctor. We were a dream team. We had chiropractic, acupuncture, massage, physical therapy, and medical. This was a vision of the future that I had in my past and had continued to see the vision. Your future comes from your past, but is decided in the present. I wanted a place that offered as many conservative therapies as possible. We continue this journey and that is how we help as many people as we do. I wanted to treat patients like I would have wanted to be treated. The vision is the easy part. The work it takes to create the vision is the hard part and doesn’t come without fault. You try and try and try and never give up. I’ve learned that there really are no short cuts to success.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I feel lucky to live in Colorado. It is such a beautiful state. A trip up to the mountains to go skiing and snowboarding would be a must! To live in Colorado and not take advantage of the mountains would be a crime. There would certainly be some fishing, hiking, and camping as well. Denver has a ton to offer as well. A hike and concert at Red Rocks Amphitheater would be truly a blessing. It is one of the most beautiful concert venues I have ever been to. Denver also has some of the best food in the world. Enjoying one of the best steaks at the Ritz Carlton Elway’s would definitely be on the agenda.
Who else deserves some credit and recognition?
None of us would be where we are today if it weren’t for the people around us. For one, I give thanks to all the teachers in my life. I also will apologize to them as I wasn’t the best student, or a very well-behaved student. I give thanks and much gratitude to my parents and their parents, and all my relatives. My friends along the journey also deserve much credit. Friends always lookout for your best interest and are there for those trying times. My coworkers and bosses get much thanks as well. They’ve seen the potential in me and given me the acknowledgement. I would also like to mention that without the help of a counselor, my life would be very much different. I would also like to thank myself as I have put the time into making myself a version of my vision of the future. My wife and family get the most credit as they’ve seen my personal day to day wins and losses. I am forever grateful to all people that have come across my life.
David Lehl photography