We had the good fortune of connecting with Tristan Bego and we’ve shared our conversation below.

Hi Tristan, we’d love to hear about how you approach risk and risk-taking
The risk assessment process for me is a double-edged sword. I can talk myself in or out of anything. I eliminated self-deception and I ask myself what are you willing to do for it? What are you willing to give up or take on to complete my goals? Affecting others in a good way is my idea of winning. Approaching risk has evolved for me due to my failures, my wins and overcoming traumatic situations. I understand that taking risk comes with the groundwork of perseverance. My vision was given to me, god gave ME THE Vision. It is a vision; it requires risk and work. So, I Bet on myself. I tackle risk by processing my strengths, I focus on what is in my control (myself and my work ethic). I eliminate fear but analyzing my wins and losses up front. That can either hurt or help the situation, but I do not regret anything in the end. Sometimes that means taking on a free job for the experience, which puts my worth at risk. Yet I know I will not leave without networking and leaving a lasting impression. With hopes that, that free job lands me a paid one. Taking risk and failing has literally made me the best version of myself. Jim Carreys father told him, “You can fail at what you don’t want, so you might as well take a chance on doing what you love.” Comparison is the thief of all joy and taking risk gives me to the choice to perceive challenges as a benefit so I can deal with it in the most constructive manner.

Alright, so let’s move onto what keeps you busy professionally?
February Jones is a sustainable, affordable thrift Brand. I re-purpose curated goods, I customize pieces out of thrifted clothes in attempt to give my customers- shoppers value. What sets me apart from other thrift brands is how passionate I am about style. Receiving compliments from people who do not thrift regarding my clothes and how I am dressed is the real win for me. I’m providing them value by increasing their knowledge about sustainable living. People go crazy when I tell them it’s thrifted or I made it. It’s important to me to be a walking billboard for my brand. I believe you do not have to dress how you feel, but if you put in the effort, you will feel good. What makes me a proud entrepreneur is manifesting my visions. I enjoy thrifting, finding people to model for me and manifesting a dope photo shoot to give my customers perspective. Illustrate confidence and once again produce valuable content. I literally get to be everything I aspire to be. The Stylist, Photographer, Creative Director, and Web Designer. I am not where I want to be, but I am not where I use to be. I am honestly trusting the process and doing it while I get better at it. I constantly must go back to the drawing board, watch Gary Vee motivational videos and produce beneficial content. The greatest lesson I learned was, “Do it anyway” Gary Vee is my pretend mentor. He inspires me to use my brand to bring worth to my patrons, find similarities among my community and produce content without insecurities. Shoutout Gary Vee!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Have to start off with Brunch at either The Loddy or D Bar in Denver. Head over to a nail appointment at the Glendale Blue Sky Nail and Spa. Hit up the Selfie Museum off Stout in Denver. Take them to Castle Rock for the Phillip S Miller Park to workout on the incline. Have a picnic and take pictures at Washington Park. Duh! Try Snoozes Shrimp and Grits. Any good time with me includes thrifting!!!!! Got to hit up Goodwill outlet off Mississippi in Aurora. Sunday wont be complete without hitting up the Broadway Goodwill retail store and Rosehouse Botanical off Broadway in Denver. Enjoy some horseback riding at the 12 Mile Stables in Aurora. Lastly enjoy good vibes and a cocktail at the View House off Market Street.

Who else deserves some credit and recognition?
Chadwick Boseman, Said, “Black people always thank god when they win” I am winning! So, I will not let THE CULTURE down. I shoutout God. I am happy and I have purpose. I have a vision and with the strength of god- in my world, ANYTHING is possible. Furthermore, I dedicate this to my home girls, black and brown girls, the last pick/never get picked girls. My sisters, my nieces and my nephews. WE never give up-we just keep it moving! There were and ARE a lot of tables I cannot sit at. So, I am building my own! I am breaking and redefining generational boundaries. Im working and building businesses for general wealth. This is for YALL! This is for US!

Website: https://februaryjones.com
Instagram: https://www.instagram.com/februaryjonesco
Facebook: https://www.facebook.com/february.jones.716
Other: Personal IG @Tristanswimms

Image Credits
All images taken by @Tristanswimms

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