We had the good fortune of connecting with Witt Rabon and we’ve shared our conversation below.

Hi Witt, we’d love to hear about how you approach risk and risk-taking
Everything in life is a risk. You can risk your employment with someone else or you can risk bringing your dreams to reality.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Organizing people and projects is an art form in itself. Especially when you are dealing with designers and music artists. Very proud of where we are as a team and company today as we created a brand that went from a local Colorado Clothing Brand to a International Clothing/Cannabis brand sold in over 1000 locations worldwide.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First I would take them to one of the dispensaries who sells our flower so they get a proper introduction to Colorado. After the taste test we would go hunt down some of Colorados best food trucks. Then head down to RiNo/LoDo area for some locally distilled vodka at Mile High Spirits. Afterwards take them to Tetra Lounge so they can experience our States only weed lounge. In a perfect world without Covid we would hit a Red Rocks Show or one of the many venues in Denver such as Cervantes, Ogden, or Gothic Theatre. Then after the city life take them on some of our amazing scenic hikes in Rocky Mountain National Park. Eldarado Springs Pool is another must experience.

Who else deserves some credit and recognition?
Def want to shoutout a close friend and mentor Shane Gould the founder of Fuel Clothing. He showed me the way to create a successful apparel brand along with helping us navigate through the tough times.

Website: https://www.drolife.com

Instagram: https://instagram.com/drolife?igshid=bsmv26za908h

Twitter: @drolife247

Facebook: @drolife247

Other: TikTok – @drolife

Image Credits
Image @ryankeithfilms

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