There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Audrey Kerchner | Co-Founder and Chief Marketing Strategist at Inkyma

We have been in business for over 10 years now and the most important factor behind this success is our network of relationships. We build strong relationships with our clients and the business community we work in. These relationships are the primary source of new customer growth for us. Our existing customers refer us to their network and all of our other connections in the business community refer us as well. Every relationship helps us build new relationships. The key to building strong long-lasting relationships is really having a deep knowledge of your tradecraft, for us that is marketing. We are constantly learning and growing as the industry changes. The 2nd key is follow-through: do what you say you are going to do and owning your mistakes when you make them because we all make mistakes. Read more>>

Hailey Wheeler | Tattoo Artist

I think the most important factor behind my success would be following my intuition and being myself. In a world of social media, we are bombarded with daily inspiration and being an artist can feel discouraging. As creative, it is so important to stay true to your most authentic self. In all aspects, your artistic work, business decisions and partnerships. I find that by being my weird self, I attract similar like-minded folks that understand my vision. When we collaborate, that’s where the true magic happens. Another big contributing factor to my success is my amazing partner, friends, clients and support group. They keep me feeling inspired, encouraged and loved enough to keep going. I’m so grateful for my friends and to be able to create art every day. Thank you! Read more>>

Randy Mickulesku | Piercer & Co-Owner

The most important factor behind Mod Body Arts success is our accessibility to all. We provide a welcoming environment for anybody wanting to modify their bodies. Many of the past body art shops I have worked at have been unwelcoming and aesthetically loud and aggressive, which to me is the opposite of what a client wants. Read more>>

Liz Giorgi | co-founder and ceo of soona

The key reason soona is successful is because we are solving a massive problem. And the reason we discovered this problem is because we were curious and committed to listening to what customers truly needed! Oftentimes, founders will build something that they THINK folks need. But the most successful companies build things that folks ACTUALLY need. There are a few key ways I think about our success as it continues to grow: 1. Listen to our customers. 2. Learn what would make them love soona more. 3. Do the things they ask for. And then make it a ton of fun when you do solve that problem for them. Read more>>

Robyn Shipton | Executive Producer, Editor, & Perpetual Daydreamer

The saying, “it takes a village…” applies to the success of any individual, group endeavor, organization, and business. I’ve always been the type of person who is able to manifest the right people in my life at the right time. While my own motivation, passion, and dedication to seeing an idea come to fruition is an important factor in my life as a whole, I will never be so arrogant as to claim that I am self-made because the ‘self’ is never made without the influence of others (for better or for worse). I count my blessings when it comes to the people I’ve been fortunate enough to interact with as family, friends, mentors, co-workers, and of course, my business partner, Eric Patton. Read more>>

Morgan Paige | Wildlife Photographer

For me personally the most important factor to my success is not trying to make photography my only source of income. By taking away the stress of trying to monetize my brand to make ends meet I feel like I am able to pursue my passion without any added pressure. Success in my brand is being able to have a side hustle that I’m passionate about and fills my soul. Read more>>

Justin Hein | Photographer

I believe that strong communication is the key to success. I put emphasis on communication with my clients before, during, and after their photoshoot. I strive to make sure that everyone is happy along every step of the photographic process. This has helped me develop great relationships with clients where I am proud of the work that I do and the connections that I sustain. Photography is not an exact science (in fact, it’s the opposite–an abstract art). I recognize that everyone has different expectations and my goal with every client is to meet and exceed those expectations. I ask my clients important questions such as, “What are you looking to get out of this shoot?” and during my shoots, I often ask “What do you like and not like so far?” This keeps the line of communication open between myself and my clients. Read more>>

Diana Davis | Business Coach for Creative Entrepreneurs

I think the most important factor is self trust. Taking big leaps and big bets on myself has gotten me to where I am today and the more I lean in to that, the more my business grows and my impact is greater. I also believe that showing up authentically and unapologetically is key. Read more>>