Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Brittney Iten

I have always had the passion for cooking and creating flavors and sharing these dishes with friends and family. Knowing my love language, acts/gifts of service I knew I wanted to take my passion and turn it into profit. They say if you love what you do for work are you really working? During my tenured in corporate Food and Beverage I’ve always thought what would owning/operating a food truck be like? With my business background and passion for food, Saucy Chops was created! Make Sauce Drip Sauce Make Money! Read More>>

Siri Austill

I started my therapy private practice because I was tired of working for others and wanted more control over my time, my schedule, and what I prioritized. Starting my own business gave me the freedom to decide how I spend my days—and the chance to build something aligned with my values. I love my work as a therapist but sometimes there are limits on how much you can do in that space. I wanted to give people more opportunities for experiential learning, to have access to a transformative experience that they could reflect on for a long time afterward. I now run art workshops and “Circles,” Read More>>

Michelle Odle

I’ve always loved beauty and self-care. My daily routines are a way to ground myself—a quiet ritual that makes me feel connected, nourished, and whole. But as I’ve grown older, I’ve found myself craving more simplicity—cleaner, more natural ingredients that feel good on my skin and align with how I want to live.

A few years ago, I took a trip to Paris and, like anyone should in Paris, I ate my heart out. Pastries, cream sauces, rich cheeses, and the most delicious wines—I fully indulged and expected to return home heavier and sluggish. But to my surprise, I came back feeling lighter, energized, and six pounds down. I felt amazing. That experience sparked something in me. Read More>>