We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Khrystian Lewis | Wife, Mother and Artist

As a creative one of the principles I value most in life is having a creative outlet. I found after years of a dutiful day in, day out sort of existence, my soul seemed to shrivel and die. I became a fraction of my true essence. One day an idea and an investment sparked this creative flame again one year ago, and it didn’t take long to fuel my creative flame into an inferno. I found art again and I forgot how much I need art in my life! I will never forget that valuable lesson life taught me. Read more>>

cici zhao | Female Entrepreneur & Snowboarder

Being kind, hard-working, and creative are the three important values that matter to me. 1. Being Kind (Honesty) I have seen tons of businessmen who run E-commerce by advertising unfaithful facts of products that lead to sales revenues. Even though they do make money in a very short time, it would undermine customers’ interests and surely won’t keep business long and healthy. Read more>>