We asked folks we admire to share one piece of conventional advice that they disagree with.

Bri King | Aesthetician + Grave Aesthetics Owner

Something I hear quite often from other small business owners in similar industries is to stop offering price incentives. While I agree on not undervaluing myself and what I have to offer I also don’t agree with that take. Read more>>

Ania Chee | Spiritual Mentor & Intuitive Guide

“Never give up”, but take that with a grain of salt. In recent years, amidst the “girl boss era” and hustle culture, there has been a tendency to push ourselves beyond our limits, extending situations well past their natural end. This applies to various aspects of life such as relationships, work, hobbies, and social events. We often invest so much time, money, and energy in these areas, even when they are no longer serving us. Then, because of this heavy investment, we struggle to let go and move on. Instead of recognizing when it’s time to end something, we keep pushing forward, draining ourselves in the process. Read more>>

Elliot Freeman | Climate Impact Executive

Conventional wisdom on career movies seems to have always been to pursue bigger roles, don’t make a lateral move, and never go backwards. My take is: create your own yardstick for what “ambition” means to you. Read more>>