Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Yolanda Kyle

I wanted the ability to take my children to school, pick them up from school and attend their activities while also having a career. Read More>> 

Morgan Brown

Honestly, it felt less like a business idea and more like a calling. I’ve always known I wanted to help people with their money. Not just because I enjoy it, but because money affects everything. It’s hard to watch people feel stuck, stressed, or ashamed about their finances. I’ve been there myself. Read More>> 

Sam Noel

From a very young age I realized that I would one day run my own business. From selling pogs I made on the playground, to creating artwork for people’s lockers, I was always a hustler and an entrepreneur. As I got older I realized that I had a passion for planning events and making people’s special moments even more memorable. Read More>> 

Stephanie Magee

My thought process behind starting my SPENGA business came from seeing how many people struggle to stay consistent with fitness, not because they don’t care, but because the environment doesn’t support them. I wanted to create a place where people felt welcomed, guided, and genuinely supported, not intimidated or left to figure it out on their own. Read More>>