We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below

Georgina Miller | Marketing Strategist & Communications Consultant

I think marketing can be scary for small businesses and often they don’t understand how important strategy is to marketing – they get fixated on the “what” and forget the “why”. People can get overwhelmed by how many different kinds of marketing there are. So they know that they need to “do” marketing but many have no idea where to start. Often, they settle on one marketing channel, but they don’t know why strategically. For example, they decide to go all-in on Instagram because one of their peers is on it, but don’t have a clear idea of what they want to achieve with it. When I see small businesses get frustrated is because they’ve decided to “do” social media, or “do” blogging and it doesn’t give them the results they expect. Often that’s because their expectations are misaligned with what that marketing tactic will actually realistically achieve. They don’t realize that their choice of marketing tactic needs to be strategic, otherwise it’s pointless. Read more>>

Morgan Sheridan | DC, CACCP, Pediatric Focused Chiropractor

The chiropractic industry is vastly different – we have chiropractors that are experts in sports performance, post-concussion healing, neurology and pediatric, like myself. I love when a patient is teamed up with the right match to reach their their best health. Read more>>

Milana Schaffer | Professional Lifestyle Photographer

Yes this is the most frustrating thing about owning a small business in general is that others do not understand the amount of time that goes into a photo session outside of the actual session time. The price for the one hour photo session does not equal how much the photographer makes per hour. I spend roughly 11-13 hrs on a session from beginning to end. From session planning, communicating with client, helping with outfits and locations to editing each photo individually, perfecting skin and hair and ordering products, clients often do not know all that goes on behind the scenes. As a business owner, I am responsible for paying for my own health insurance, vacation and sick days, as well as retirement savings. Additionally all the other costs associated with business ownership such as licence fees, insurance and of course, my photography gear. Read more>>