People often ask about the best decision, but we think it’s also very enlightening to learn about people’s most difficult decisions and the frameworks they used to think through those decisions.

Griffin Mather | Lead vocalist for years down

By far the toughest decision we have faced as a band was letting a member go, it genuinely was an agonizing conclusion to reach. No one ever really starts a project/band with the idea in mind that not all the founding members will make it to the end, it’s always let’s write some great music, have fun and play shows. So to get to the point were the rest of the group is seriously considering having to remove another member is a painful journey, you keep hoping and wishing the lagging individual will step up to the plate. But like any other relationship in life, you can only give someone so many chances before you become a door mat Read more>>

Abby Peterson | Owner & Baker, Big Raven Bread

Choosing to leave my career as a zookeeper and go out on my own was the most difficult decision I have ever had to make. My identity was really wrapped up in zookeeping and I was not sure who I was without it. People always introduced me by saying “this is my friend Abby, she takes care of monkeys!” I wondered how people would describe me if I did something else. Read more>>

Jaclyn Haugen | Owner, Creative Director of DME (Digital Marketing Experts)

In a professional aspect, the most difficult decision I had to make was leaving my 6-figure corporate marketing management job and pursuing my own business as my sole endeavor. No one ever said that running your own show was easy but it can be a little terrifying when you make the decision to transition from a career that you built over 10+ years to be your own boss. Once the decision was made, it’s hard not to have the “holy-sh*t” moment when you look at the laundry list of items that need to be checked off to ensure you are doing the right steps to be successful. Read more>>