We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Ginger Davis | Wedding, Elopement & Portrait Photographer

I believe my “why” is the most important principle and that particular principle is what brings value to my business. My ultimate goal is for my clients to see themselves the way I see them for the beautiful, beloved people in which they were created. My hope is that in all that I do that I can bring glory to God. On a more earthly level, I want to provide my clients with images that they can look back on and cherish for years to come. Read more>>

Laura Phelps Rogers | Artist, Curator and Fine Art Consultant

Having interesting and fantastic investment quality artwork at affordable prices for every collector Read more>>

Humberto Torres | Immigrant Enterpenuer, Owner of Construction Company.

The most important value for me is honesty. Honesty is something that was instilled in my since I as a kid and is a pillar of my person and my character. I strongly believe that this one of the traits that helped me get to where I am now. Read more>>

Earl Nelson | Musician & Artist

Art or music in itself can be meaningless without a purposeful message. When songwriting, I can struggle giving a song a bigger meaning with lyrics and feel. If I settle with a message that is simple and easy to write, I feel like I fail that piece of music. Digging deeper into true opinions, even if controversial or unpopular is really important to me. The more I progress with my songwriting, the more and more I feel this way. Read more>>

Dave Tell | Artist

Curiosity is the most important value to me. Without it, life wouldn’t be as fun. I recently ran into a dead body because I was chasing geckos. It might sound a little morbid, but it really gave me pause and helped me put many things in perspective. It also lead to some really meaningful conversations around the campfire. Curiosity makes me want to learn more, and the more I learn the dumber I get, and the dumber I get the bigger the world gets, and the bigger the world gets the more there is to explore. Read more>>

Lauren Hunter | Musician and Artist

I really value authenticity and honesty, even thought the vulnerability that comes with that can be terrifying. I have a very confessional style of writing. It’s scary to be yourself and express yourself authentically in front of strangers. The songs that I write, about my struggles, in the comfort of my home, are scary to perform in front of people I’m seeing for the first time. But I challenge myself to be honest and vulnerable in hopes that others are inspired to do the same, and feel less alone. Read more>>

Ayush Karki | Filmmaker

“Music and Cinema. Words to live by.” These are the only two things I can see doing for eternity. These are the elements that can make us feel a certain way without knowing why it is making us feel that way. They have been a form of entertainment for decades and it’s only soaring up and above. maybe because they have been a means of escape for many people, including me, and I hope you create that getaway for my audience even though I know that escape won’t last long. Read more>>