We had the good fortune of connecting with Allie Wu and we’ve shared our conversation below.

Hi Allie, can you walk us through the thought-process of starting your business?

It has been a long time dream of mine to have a formalized baking business, Bakin’ Allie launched in May 2021 to legitimize this dream. Starting Bakin’ Allie has been a challenging, yet rewarding journey. One saving grace is that it has allowed me a creative outlet, which has been beneficial for my mental health.

One of the first challenges I encountered was finding the right mix of products to bring to my popup shops. I experimented with products that vary in quantity, design, & price and found that brightly colored cookies with simple designs have brought the most success. I also dialed in the amount to make for each popup as to not overwhelm myself or my clients with the number of options.

What should our readers know about your business?
I have a confession to make…I am a secret stalker. When you place a custom order with me, I do thorough research to ensure that I am designing cookies that fit perfectly with your decor and occasion, making your event one to remember. When people contact me they are wanting to make their event special. I believe the way to do that is to get to know my clients in a way that ensures a personal touch with every cookie. This is why my mantra is “thoughtfully designed cookies.”

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
All my friends and I love to eat, so our day would be centered around good eats in the area. Much like Denverites of yore, navigating the Denver food scene is like prospecting for gold. There are hidden nuggets sprinkled throughout the city. For breakfast, we will head over to Cuban Bakery in Aurora for empanadas and Cuban coffee. After, we’ll drive west to South Valley Park in Littleton for an easy, yet breathtaking hike. Then for lunch and afternoon hangout, we will stop by Taco Selene to pick up some street tacos and head to Dry Dock Brewing Co – South Dock for beers and games. For dinner, we’ll go to a local Italian place, Cattivella. The cuisine and service there is truly a 5 star experience. Live music will often punctuate a down to earth ambiance making for a relaxing dinner. To end the night, if we’re not too tired and it’s the second Saturday of the month, we’ll go salsa dancing with live music at La Rumba.

Who else deserves some credit and recognition?
Curate Mercantile hosts a number of individual vendors and truly supports local small businesses. They often feature small businesses in their store by offering a space for local vendors to have popups! Megan Nygren, Curate’s marketing & events coordinator has played a big role in helping Bakin’ Allie get off the ground with seasonal popups.

Website: BakinAllie.com

Instagram: Instagram.com/BakinAllie

Facebook: facebook.com/BakinAllie

Image Credits
Allie Wu Megan Nygren

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