We had the good fortune of connecting with Angie Rhoades and we’ve shared our conversation below.
Hi Angie, what was your thought process behind starting your own business?
I had been in the dental field for 15 + years and I was not liking the trend of offices being purchased by corporate dental chains or relying on consultants who did not have clinical experience. In Colorado, dental hygienists have a very unique opportunity to be independent of a dentist. The combination of frustration in my current situation and an opportunity arising at the exact same time made the idea of being my own boss something that I could make a reality.
What should our readers know about your business?
I own and operate an independent dental hygiene practice in Broomfield, Colorado called SmileLogic. The business model of a hygienist working independently is not very common, and most people don’t even know that the option to pursue preventative care outside of a traditional dental office exists. I purchased the practice from a retiring hygienist, and had to learn quickly how to expand my expertise beyond just a clinical provider to an office manager, billing and insurance specialist and marketer. The biggest challenges are getting insurance companies to recognize that dental hygienists are licensed professionals, that should get paid directly for services provided. The other major challenge is marketing the idea of independent hygiene to the public. SmileLogic offers comprehensive prevenative dental care, as well as whitening and treatment for periodontal disease. Our philosophy is to provide comfortable and affordable care, while respecting your time (no waiting!), and not upselling a ton of products or services that may not be needed.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being from the Denver area, one of my favorite things is to visit Red Rocks for live music. In Denver, I like to catch live music with So-Far sounds, intimate concerts that perform at various locations. A trip to Colorado without visiting some of the local breweries and distilleries would be a shame! A favorite weekend “staycation” might include a couple days in Palisade visiting wineries, or heading to Salida to enjoy Mt. Princeton Hot Springs. In the summer, paddleboarding on one of the reservoirs is a great way to spend a morning.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have received so much support and have learned a great deal from the Superior Chamber of Commerce. My family has been incredibly encouraging and supportive over the last 10 years.
Headshot by Liv Berger- Tiny Dragon Photography Morocco photo: Stephanie Miller, The Scenic Suitcase