We had the good fortune of connecting with Brandon Hnedak and we’ve shared our conversation below.

Hi Brandon, why did you decide to pursue a creative path?
So my passion for creation stemmed from my need to take apart things. I always wanted to know how things worked. I started out with taking speakers apart, then small toys, then watches further down the line. My need to understand how products were built and used intrigued me. I would often be able to figure something out just by looking at it. So after years of this I took watches apart in 2012 to fulfill my need for perfection. I always wanted to make something better or more comfortable. Thus my new watch design was created from a simply watch being cut in half.

Let’s talk shop? Tell us more about your career, what can you share with our community?
So the most challenging aspect of creation is over creating. As an artist I want to design so many different watches and art. But these ideas stay in my head until put on paper or in an object such as a watch. I have driven myself crazy thinking of so many watch designs. I always want to improve on a design I see. By collecting those thoughts and making a list I was able to focus on one design at a time. I often wanted to design multiple watches at once. I did. The challenge of moving form one watch to the next creates overlooked aspects creating errors. This happened on my first design. I overlooked to a few design flaws simply because I had another watch I wanted to design.

My advice is to categorize your ideas, make a list and do one project at a time. It is very easy to get inventor-itis. So when starting up a company or product stick to one operation at a time. Once completed then you can move to the next step. Inventor-itis can set you up for a great journey, but can help you burn money fast. It is a great feeling but is often taken too far and causes businesses to fail. If I made clothing and though I want to make more than just shirts, well that would be inventor-itis. Stick to what you know and love, conquer it and then move to the next challenge. Never take on more challenges than necessary.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would start with the beaches. Del Mar has a beautiful beach. It is one of the best places In San Diego in my book. I am a beach guy. Next we would eat at the local pastry shop, Paris En Rose Bakery & Cafe. Beautiful works of art you can eat. The next day we would plan to go down to little Italy. A favorite spot among locals. Full of rich culture and great art. The next day would be exploring Balboa. The museums and historic building are breath taking. It will take a day to see it all. Next would be seaworld. Full of fun and unique to San Diego.

Who else deserves some credit and recognition?
So my High School teacher Chuck Hayden back in 2009 planted the seed of watch inspiration to grow over the next few years. As a military Submarine Tech he spoke of owning a really cool watch. One that helped him keep time and represent his military history. This watch was a Rolex Submariner. He would talk about how cool it was in between Algebra lessons. Over time I became increasingly interested in watches and how they worked. They were so complex and full of craftsmanship. I wanted to collect and take some apart.

Website: https://edgewatchco.com/

Instagram: https://www.instagram.com/edgewatchco/

Facebook: https://www.facebook.com/EdgeWatchCo

Other: https://www.kickstarter.com/settings/profile

Image Credits
Photo credit on Brittany wearing a watch taken by @cflophotography

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