We had the good fortune of connecting with Brian Blake and we’ve shared our conversation below.

Hi Brian, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
That I am my most important resource.

What should our readers know about your business?
B fresh is a great example of the slow-preneur path. The journey begins in 2012 back in the days of High Five Hip Hop. That was my rap group, lol. We got pretty big in Denver for a time and started touring, etc. I personally lost money on one of our first tours and quickly realized that a strong merch table at a show = $$$. So, I started designing throwback pieces reminiscent of the 80’s and 90’s. Stuff that you wouldn’t expect to find at a merch table. Well, the merch took off! We even outsold Naughty by Nature’s merch table at a Valentines day show here in Denver. That’s when I realized, this B fresh thing is bigger than hiphop merch tables. So I invested my own money into the brand and started to take it a lot more seriously. I took the brand to its first trade show in 2017 which prompted me to find some mentors. I’ll never forget one of my mentors saying to me, “Don’t beat yourself up if you don’t close any contracts at your first show. People need to get to know your brand first”. The show floor opened at 9:30 am. By 11:30am I had signed contracts with Shinesty and Arapahoe Basin. That’s right around the time when I quite my day job. Going full time in my own endeavor was scary AF but also made me feel more alive than I’d probably ever been! I started living not like I had something to loose, but like I had something great to gain! Then I took on investors and committed to myself that failure wasn’t an option! If I had to give one piece of advice from my journey; put yourself in uncomfortable situations often because it’s not about a monetary win or loss, it’s about growth, damn it!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First, we’re probably gonna hit the dispenso cuz it’s Denver and it still has that allure on all my out of town peeps! Then we’re probs heading down the B fresh warehouse (30 W. Bayaud) cause ya boy has a business to run and I gotta hook my homies up with some gear. After a big doink, we’re headed to a brewery for some of Colorado’s finest ales. The brewery of choice will be highly dependent on the food truck situation. If covid restrictions don’t exist, the first choice for after dinner plans is a concert! If restrictions do exist, we’re just gonna get goofy at the house. Here’s a list of the must do’s over the course of the week: Mountains- take your pick Spectra Art Space, First Friday in Five points for some jazz, Players barcade cuz we’re always on South Broadway. Whatever fun event B fresh will be at!

Who else deserves some credit and recognition?
Shoutout to my right hand man, Mike! When I’m deep in the trenches at a sourcing trade show in Guangzhou or Hong Kong I can always count on Mike to navigate us through the subway! Building a business is really just a series of problem solving, and Mike is great at finding solutions.

Website: www.bfreshgear.com

Instagram: @bfreshgear

Linkedin: @bfreshgear

Twitter: @bfreshgear

Facebook: @B Fresh Gear

Youtube: bfreshgear

Other: TikTok @bfreshgear

Image Credits
@essentialexposure @apseyphoto @steezy_stacy @adhexion @ohlookitskristencook @therealsoftserve @jodyhighroller

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