We had the good fortune of connecting with Chris Iacono and we’ve shared our conversation below.
Hi Chris, how do you think about risk?
I take risks all the time, ever since I was a kid. I think it was first grade, I had received on of those “101 magic tricks” kit’s and after spending a couple months learning all the illusions, I decided to bring it into school for Show and Tell and performed it in front the entire class. If my memory serves correctly, I messed up all but a few of the tricks. But my risk taking paid off and I got an extra star next to my name for jumping in front of the class and risking childhood embarrassment. I took the same types of risks when I began a career in performing, then radio, and eventually production. None of these paths have any clear direction or pre determined pay off. I just felt a calling and moved in that direction. Those decisions to risk my time, my money, and my future have paid off ten fold. I think many people are taught to be risk averse and they tend to settle for what they think will be a sure thing. Taking risks has taught me that stability is an illusion, even when you follow the beaten path. So why not take big risks?
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business Pomp Digital, is a full service multimedia production company that provides audio, video, web, and graphic services to our clients. What set’s us apart is our focus on our clients success and our history as creatives. What excites me most about my business is the creative element of it. We get to work directly with our clients to take their ideas and turn them into creative marketing and multimedia. It’s simultaneously, film production, art, radio, and web design. It wasn’t easy and is the type of business where you need to stay on top of new tech and design practices. It took years to build up a large enough client list to be able to grow. Having patience in this instant gratification world was helpful to overcome the challenge of growing. The lessons I’ve learned are that taking risks pays off, and that shifting your business model is essential due to the constantly changing economy and client needs.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First we would stop by Marco’s Coal Fired Pizzeria in LODO for some traditional Naples Pizza. After that, head down Colfax to Kavasutra for some relaxing Kava drinks. Next day wake up bright and early and head out to hike Devil’s Thumb Trailhead out by Tabernash. Wind down the next day in the float tanks at Easy Float on South Pearl St and follow it up with some Coffee from Stella’s and a Figgy Burger from Park Burger. On the last day, catch an indie flick at the Mayan Theater and check out the shops on South Broadway with a detour to Mutiny Now for some used book perusing.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents deserve a lot of the credit for making me who I am. Their combination of support and pragmatism helped me not only have the confidence to take risks, but also gave me the insight to know when to pivot in another direction when necessary. My Dad’s sense of humor led me down a path I wouldn’t have found otherwise and helped me build up the skills needed to learn how to work a crowd. My wife Nikki is also the most supportive and kind person I’ve ever known and I wouldn’t be where I was today without her.