We had the good fortune of connecting with Morgan Brubaker and we’ve shared our conversation below.
Hi Morgan, why did you decide to pursue a creative path?
It’s funny, really. My parents, who I own this business with, are both accountants much like most of my extended family; I don’t really come from a very creative family so to speak. Growing up I was constantly changing my Barbies’ outfits and loved drawing house floor plans when I was bored. As I grew older I always had an interest in business, economics, and entrepreneurship, but that alone wasn’t creative enough for me. In high school I joined the fashion program my local Nordstroms was hosting and realized that the fashion industry was a great place to blend my love for business with my creativite side. I started working at Nordstroms after the program finished and then continued in the industry ever since.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a women’s clothing boutique in Castle Rock, CO and online. More than anything we want to help women find their style and feel confident in what they wear. It truly isn’t just about selling clothing. We want women to feel loved and to feel beautiful and confident more than anything! A few years ago when my parents had retired and I was finishing my graduate degree in design and merchandising at CSU we started talking about the possibility of having a family business. We didn’t know exactly what kind of business we wanted to have and we started exploring a different business avenue. When that didn’t work we found the perfect location for a women’s clothing boutique in Castle Rock. After some research we realized our idea could be a great fit for the local demographic. We opened our storefront in September 2019 and were open just about 5 months before having to close our store down during the nationwide shut down. We had the choice to either sit back and feel sorry for ourselves or think about how we could get creative and still serve our customers despite the circumstances. Although it has been a challenging year, I am incredibly grateful for the ways that it made our family and our team grow and think outside of the box. I always say you don’t know until you try… and that truly has been the case in this situation. Our entire team has been willing to pivot, step out of our comfort zones, and take on new responsibilities. It honestly took our entire team, and our supportive community, to help us keep moving forward during this very unexpected first year and a half of business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When friends are in town we definitely need to start our day with some amazing coffee down the street at Lost Coffee. We would shop in downtown Castle Rock at some of our favorites – the Barn, the Emporium, Amazing Lemons Boutique, and at Mercantile by Farm Girl Foods. We would enjoy some beers and food at Great Divide or Wild Blue Yonder or some wine at Crush Wine Bar. We’d also probably hike up the Castle Rock at some point. We’d probably also do a longer hike at some point up to Devils Head Lookout or Castlewood Canyon State Park. If it is during the late summertime we would definitely do some tubing in the river up in Rampart. During the fall there has to be a trip up to Estes Park and Rocky Mountain National Park and also at least a day spent in Steamboat Springs for some amazing food and various adventures depending on the season. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents & husband for supporting me in my dream.
Sweetin Photography (main portrait photo)