Meet Corey Jacobs | Restaurant Owner, Reiki Master

We had the good fortune of connecting with Corey Jacobs and we’ve shared our conversation below.

Hi Corey, we’d love to hear more about how you thought about starting your own business?

When my daughter was born, I was working in the cannabis industry working as a master grower, which is a lucrative career. However, I wanted to have a career where I could incorporate my daughter and share the experience with my family. I wanted to be more refined in my intentions. I also do reiki master work and wanted to incorporate that intentionality into my business.

At first we talked about doing a food truck, then realized all the stipulations that come with it. We opened Thrive in 2015 as a family business and the whole staff is now a family. We picked Boulder because it is an amazing place to start a food business. At the end of the day, it’s not about the money, it’s about something that provides value to the community.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I first opened my restaurant, I thought everyone did the absolute best e.g. sourced the best possible options, paid good wages and overall did their best work. I quickly realized that’s not the case, especially when it comes to greenwashing in the industry. We don’t just source “organic” at Thrive, we source the highest possible quality products in the world. We never bend on the quality people deserve. It’s beyond creating delicious foods. It’s honing in on the effects of superfoods. You can literally see people’s energy increase in front of you. It’s amazing to see the efforts work immediately, especially when they don’t always have regular access to it. For example, almonds here have to be pasteurized, so they lose a ton of their natural benefits. Raw almonds have so much more nutritional value. We go out of our way to source these hard-to-find, expensive products – and our profit margin is so much less because of it – as we want to make eating truly healthy accessible to people. I think that’s one of the reasons we are still here.

I’m a big believer that you vote with your dollar. To create more sustainable systems, people are going to need to put more work in. We’re passionate about minimizing our carbon footprint.We want to inspire people to take the extra step for their body and their environment. It’s worth it.

For lessons learned, it’s easy to get in your head when you’re a creator, unfortunately, and then you don’t focus on how it feels. It’s a constant lesson of balancing thought processes. You can’t lose the feeling of having fun, creating the best possible quality product and being proud of your business.

We are proud to keep thinking outside of the box. People are getting bored of having the same items regurgitated to them, so it’s a ripe time for creativity. When you can see the passion of a business, I’m personally more excited to patronize them

What do you want people to know is that it’s not just “my” business, it’s its own being. It’s one of the greatest allies in my life, and everyone who gives energy to it, it will give energy back. A lot of people aren’t used to going to a place where there’s an intention set about the space. What you do shouldn’t be a burden. You should be enjoying what you’re doing.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc. In your view, what are some of the most fun, interesting, exciting people, places or things to check out?

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

Colorado is all about getting outside. Depending on the time of the year, I’d love to head up to Boulder’s mountains and hike the Flatirons. Following the hike, we would have a picnic with a basket full of local treats like Project Umami Tempeh and jun.

We’d then drive down to Denver for the night and stop at Honey Elixir Bar for drinks followed by dinner at Uchi and a show at Mission Ballroom.

On Sunday, we’d cap off the weekend with browsing art at Threyda, followed by a meal at Somebody’s People or Spice Room for Indian food.

Who else deserves some credit and recognition?
When my daughter Juniper was born, she changed my whole world and my whole being.

Website: https://www.societycolorado.com/

Instagram: https://www.instagram.com/societycolorado/?hl=en

Facebook: https://www.facebook.com/thriveraw/

Image Credits
Lauren Joy