We had the good fortune of connecting with Becky Lauridsen and we’ve shared our conversation below.
Hi Becky, we’d love to hear more about how you thought about starting your own business?
“What’s stopping you?” These three words are what changed it all. I remember thinking to myself, I want to offer more, I want to overcome the mental health stigma, I want to create Guilt Free Self Care for everyone! After processing these desires out loud to one of my mentors, she listened quietly and simply asked me, “What’s stopping you?”. That night I tossed in bed and realized the answer was, nothing. Nothing was stopping me and I knew I had to do something. It was that same night that IOME came into fruition. It’s an I Owe Me instead of an I Owe You. Offering Guilt Free Self Care by partnering with local businesses to provide quality mental health and self care services/products at a discount. IOME holds men and women accountable to their self care journey in order to support them in reaching their overall wellness potential. Just a few years prior to this moment I hit a breaking point. I am sorry to disappoint, but my breaking point is not a dramatic or exciting story. It was me, nursing my 4 month old baby, brunt out, tired, irritable, and living life in survival mode. It was this moment that I realized something had to change. I wasn’t taking care of myself and I wasn’t addressing my own mental health either. I was tired, living life on auto-pilot, and struggling with postpartum depression as well. This led me to some major life changes, quitting my career, a finally going to counseling. During this time, I realized that so much of my struggle could have been prevented if only it was addressed at the first sign of discomfort instead of waiting until the breaking point. IOME takes pride in being one of the first to take a preventative approach to our mental health.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
IOME is a self care membership program. It’s an I Owe Me instead of an I Owe You, offering Guilt Free Self Care by partnering with local businesses to provide quality self care services and products at a discount. Each IOME member is assigned to a Licensed Mental Health Provider to assist in their plan for overall wellness. Members are held accountable with weekly check ins, monthly accountability sessions, and access to discounted services and products. We are beautifully blurring the line between counseling and coaching by holding people accountable to their goals and helping them overcome any obstacles that may be in their way. IOME is offering something completely new and innovative. We are approaching mental health in a preventative way. We want members to come work with one of our therapists and commit to consistent self care before the depression sets in, before the anxiety leads to panic attacks, before the grief causes addiction, before burnout causes someone to quit on a whim like it did for me. Aside from member success, I have been so proud that I created this business from the ground up. I had an idea and I ran with it, not letting anyone or anything hold me back in the meantime. Knowing that the mission of creating Guilt Free Self Care outweighs any fears or disappointments along the way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being born and raised a country girl in Colorado, I would make it a priority to explore the beautiful hiking trails in the area. We would wake up early, witness the breathtaking sunrise and set forward on our hike. Then, after the hike, we would hit up one of the many breweries in town and drink up some local brews. After a fun afternoon of window shopping, drinking, and eating, we’d end up watching the sunset and calling it a day!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Where do I start? IOME is thanks to so many people who have impacted my life. From my parents teaching me that with hard work and dedication nothing is impossible. My husband who has believed in me and supported me (and all my crazy ideas!) from the very beginning. He allows me the time and freedom to pursue this God given calling I have. Lastly, this wouldn’t be possible without Heather Bohlinger. She is my mentor and friend who pushed me and asked that simple question of “what’s stopping you?”. It’s because of her and her belief she poured into me that has led me to the successes that I have experienced thus far. Without her belief in me, I can honestly say I wouldn’t have had the belief in myself.
For The West and the Wild Photography