We had the good fortune of connecting with Courtney Wolfe and we’ve shared our conversation below.
Hi Courtney, we’d love to hear about how you approach risk and risk-taking
Risk taking is truly how you grow! I could talk about taking risks for days and how it has grown my business and how I have grown as a person. When I started my career in the Merchandising/buying industry working for a few years, I realized that I wanted to go to cosmetology school and do hair for a living! As a 23 year old making a great salary it was a HUGE risk quitting my full time job and going back to school. Then after being licensed I worked in a salon for about 3+ years and realized that is was not the place for me but I had NO IDEA what was next. I left on a Saturday afternoon and called my Dad and told him I don’t have a job. I’m sure you can imagine what he said… However I decided that I had to have a job, I had to figure out how to make income. This is how Wolfe and Mane Salon started. I called my parents and my boyfriend and said I need a business up and running by the following week. I need a space to work on the handful of clients I had, not knowing if I was even going to be able to pay rent which was a HUGE risk because I invested everything I had into finishing out a salon space and making it into a business within a week! Fast forward almost two years and that risk I took was the BEST decision ever made, even when people were constantly telling me that I wouldn’t succeed, that I would fail if I went off on my own. I could tell you every risk I take in my business but it’s literally almost weekly that I invest in something new for my business or my education having zero idea if it will work or if I will like it but to me if you don’t take a risk you have no reward. I was once told you have to “Fail Forward”, meaning the only way you grow is by failing and learning from your failure. If I wouldn’t constantly take risks I would not be where I am today, as a person and business owner. Of course I have become more sensible about my risks but to just put in everything you have, it naturally makes you have a high level of motivation and drive to succeed. When you succeed you realize how much more work you can do and how much time you suddenly have to add in new goals, whether it’s in your personal life or in your business. When I am thriving in my business suddenly my personal life levels up or when I am thriving in my personal goals, my business levels up. For risk I will always say, “it’s worth the risk, even if you fail, because if you fail you learn and head down a path of success.” Set goals and take risks because if you stay stagnant your actually moving backwards when in life we need to push forward.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Wolfe and Mane is a Luxury Extension and Custom Color Salon. Our services are about more than just hair. I believe that having beautiful hair brings you confidence, makes you feel empowered and transforms the way you feel about yourself. Through my commitment to utilizing the highest quality extensions, color and hair care products, I am able to create an unforgettable experience that will leave you radiating with confidence and beauty. When you step through the door you are sure to feel like nothing less than a celebrity. This all begins with our intimate client experience. We want your time at the salon to be nothing short of luxurious. Once your new hair is colored and/or installed we go though a detailed style lesson to ensure you are able to create the same style at home and will provide you with a goody bag to get started! Wolfe and Mane Salon is set apart from others from the unique experience to the follow up with your new look. From a beverage of choice, a large variety of snacks for your reservation and a personalized product goody bag to ensure you are protecting your new look. We want it to be a space where you can come hang with your girls, kick up your feet, and enjoy your favorite glass of wine or latte. Building Wolfe and Mane Salon and continuing to grow it into its highest standard, was and is not easy. It is something that takes continual hours of decision making, risk taking, sacrificing, and working late nights to continually take my business to the next level. Taking continuing education in cutting, coloring, extensions, client experience, and business administration. I can not even start to explain the parts of the business I would never have thought I needed to learn. With all of that being said I would NEVER trade this experience and learning opportunity for anything. It has made me the person I am today, constantly wanting to motivate and educate others to succeed in the same if not better ways! One of the biggest lessons I have learned is patience. Patience is something I have never been good at but I can make lists upon lists of things to do, or things I want to do in my life or in my business. However, I can’t just make it happen. Everything takes time and little goals are met along the way to achieving your largest goal. By achieving your largest goal, is really only the start of your next goal. The growth opportunity is limitless as long as you have patience and dedication. At the end of the day I will always push my self and work to provide the highest standard, but the most important thing to me is at Wolfe and Mane Salon I will strive to provide my guests the highest level of service with creating a space that they can relax and enjoy their time of selfcare, because we all know we deserve selfcare. My business is one of the most important things in my life and I will always fight to make it the absolute best business I can. Come and visit us at Wolfe and Mane Salon. Call or text 303.859.5459 to reserve your appointment. Visit our website at www.wolfeandmane.com or follow us on Instagram @wolfeandmane
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I could plan a trip for my best friend to come visit, the itinerary would be miles long and we would need to expand our waistlines just a bit. I would need more than just one week with them to show them the best of Colorado. The best attractions are in Boulder and the surrounding areas, are Chautauqua Park for hiking, some of the best views in Colorado. Red Rocks Amphitheatre for a concert, being the BEST outdoor experience with views and music. Long drives through the mountains and over the Continental Divide. The Boulder Comedy Show is a great little word of mouth Comedy Club in boulder that is a small and intimate but hosted with great comedians. The best brewery in Colorado in my opinion is Avery Brewing or Breckenridge Brewing. Breweries are at the top of the list for places to hang out with the best beer in Colorado. As both breweries have amazing food, the restaurant scene in Colorado is AMAZING. Postinos for their bruschetta board and wine list. Guard and Grace for an unforgettable experience and customer service and the food is to die for. Deliciousness Preserves, available at the local St. Killian’s Cheese Shop for the perfect hosting snack over the large variety of cheese, or with your morning yogurt or perfect parings and seasonings for your favorite dinner dishes. Birdhouse Restaurant in Erie, for the best tacos and ramen! Their restaurant is so cute inside! The list of things to do, see and try are never ending. Realistically your best friend just needs to move to Colorado, at minimum to the Boulder/Denver Area.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to dedicate my success to a group of people who have supported me through this process. Cameron, for telling me I deserve to do what makes me happy, that I should do something I love. Also, for supporting me in every way possible quitting my full time job and moving in with him just months after we started dating knowing I would barely be able to give him anything financially. Miranda, to understanding what it’s like to be the driving force of success in her own life and watching her as an older sister, striving to be more like her as a person. My parents, for thinking I’m crazy but supporting me anyway even though they may not have always agreed of my immediate choices. One of the driving forces of my success is having a company, Natural Beaded Rows, who fully supports and educates you in your business and on your business with a team of people who pour their hearts and souls into teaching everything they know because they want to see you succeed no matter where you are in your business or life. They have taught me endless things about my business and about my personal life I would have never picked apart and I would have NEVER been where I am just 5 years after starting my career in the Hair Industry and now business owner world. Usually people do not give themselves a shoutout but if your a business owner, you know, you have to give yourself a ton of credit because it is NOT easy pushing yourself daily to be better, it is hard, stressful, at times you want to quit and give up but if you do, you will fail. I’m shouting out myself as well because I have to play 20 different roles to make myself succeed and at the end of the day it’s up to me to keep pushing forward and growing.
Jill Coats Ellie Mandeville