We had the good fortune of connecting with Daniel Adema and we’ve shared our conversation below.

Hi Daniel, what do you attribute your success to?
I’d have to say it’s my company philosophy and the people that work for me.

For years I was the brand. I did everything from sales and marketing to installing and scheduling.

When I finally decided I was tired of doing it all myself, that’s when things changed. I started to expand and decided early on if Storm Door Guy was going to make a name worthy for itself, we needed to stand for something different. We needed a company philosophy the resonated with everyone. Not some corporate mumbo jumbo, but something simple my entire team could relate to and would fight for.

I heard this quote a while back and took it to heart, “Build a team so strong that no one knows who the boss is.” To me that meant building an environment where everyone values their interdependence as much as their independence.

It means we all expect each other to do our part. We listen to each other, and help each other out when needed. In short, as a team we trust each other, don’t micromanage, and we make allowances for each others differences.

That mentality alone allowed me to find the right people. I don’t hire just based on knowledge and experience. I hire character and train for the job. With that, it took a while to find the good people, but years later I have a great team!

From Angie my office manager who’s been with me for more than a decade to my installers Josh, John, and Rodney, they are what make us who we are. They all work great together, and they amaze me every day. They solve problems amongst each other, get our customers excited about what we do, and to be honest, do many things better than I do. I mean, when your front line people are getting more and better reviews than the boss is, then in my opinion, the boss is doing their job.

I am a firm believer that if you take care of your people, they will take care of your customers. And I have yet to be proven wrong.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Where does any success story begin? It begins from a point of pain.

I never wanted to install storm doors. That was not part of my 5-year plan 20 years ago.

As fate would have it, in the early 2000’s I lost everything. Facing eviction and having to make the choice between paying for food, rent, or the electric bill and literally only having enough money for one choice, a good friend told me of a job opportunity.

Initially, I declined the door installer position because I had too much pride. But, as the days went on I had no choice but to accept. I had a wife who was counting me.

I reluctantly took the job. It was for a contractor with a big-box store. A few weeks in, I saw a need for a storm door installer. Everyone hated doing storm doors, but to me they were simple and easy to do. And, since I have ADD and OCD, I have a 45 minute attention span, but what I can focus on for those 45 minutes must be perfect. And storm doors were great because they only take about 45 minutes to do and then you’re onto the next one.

Anyway, I helped build this contractor’s business. We expanded into more stores and a few years later he decided to move out of state. Well, in that time I had built a reputation with upper management of this big-box store. So when the time came, they called me and asked if I would form a company so they could hire me directly.

I did that for many years under a different company name, and then formed Storm Door Guy after that contract ran out. And I have never looked back since.

Now, was it easy? Not in the least. The construction industry is like a roller coaster. It’s feast-or-famine. It’s steak and eggs in the summer, and mac-and-cheese in the winter.

Honestly, the biggest challenge is making a good reputation for yourself in this industry. Working with the big box store allowed us to do that and create a customer referral base, which we could then grow upon.

Even in this high-tech world, word-of-mouth referrals are still best form of marketing. So doing a good job and treating people right every day is how we build our business.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Best places in the City for a week?

I’d say you have to checkout a Colorado Rockies game at the Mountain Ranch Club at dusk. There’s nothing like the energy of the roar of crowd, the game, and then the stadium lights coming on at night.

I also like a little culture, So I’d recommend seeing the Rocky Mountain Flute Choir or the Arapahoe County Philharmonic.

You wouldn’t want to miss the Denver Art museum either.

As for food, metro Denver has so much to offer. Checkout Monsoon Indian restaurant in Southlands, and say hi to the owner Preet (I think that’s how you spell his name, sorry if it’s wrong Preet). And the worlds tastiest and thickest pork chop can be found at Perry’s Steakhouse at Park Meadows mall. Or, if BBQ is your thing, checkout GQUE BBQ in Westminster off of 120th and Sheridan.

Who else deserves some credit and recognition?
I’d like to give a shout out to my office manager, Angie.

She has been with me for more than a decade and continues to be the heartbeat of our company. She has weathered so many storms and has acted like a den mother and counselor to so many team members and customers when needed. She is where our whole company experience starts, and the first reason customers love doing business with us.

Website: StormDoorGuy.com

Instagram: stormdoorguy

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