We had the good fortune of connecting with D’Arcy Toffolo and we’ve shared our conversation below.
Hi D’Arcy, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
I’ve learned this lesson “the hard way” in some cases, but it is this: to be truly fulfilled in a career, your values must align with the company’s values. When a company’s values don’t support yours in some way – whether it’s upholding respect, collaboration, integrity, honesty in the work place – you seem to suffer in the end. Happiness in my career has meant finding a culture that fosters trust, confidence, acceptance. Companies that also motivate you to think bigger, push boundaries, and be afraid to make bold decisions are truly the innovators out there.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve been working in the advertising and marketing industry since graduation from college in 1998. Early on, I knew that I wanted to work “agency-side:” the fast-paced, creative environment suited me – and I liked being able to apply my craft to multiple clients – many in different industries. I started in Chicago and spent the majority of my 10 years there at Digitas. Digitas was leading edge in exploration of digital media & content, and in my business development role, I had a front row seat to some of the best thinkers of the time. I brought this experience to Denver 8 years ago. I’ve been with a few agencies since coming to Denver – trying to find the right fit. I faced unique challenges in this market – but met some incredible people and go to work on some phenomenal brands. I found Moore three years ago (nearly to the day). What struck me out of the gate was how warm the staff was. This was a genuine group of individuals who clearly loved the work they did for their clients. As I would find out in my years here, the work we do is truly moving the needle on human livelihood. We help our clients connect jobs to unemployed, bridge equity gaps in education, find healthcare or fund a college education for their children, I lead our Denver office and the agency’s digital practice (advertising, website, email marketing, etc.). Even when challenges with clients arise – or business development pitches snag a weekend or two – I get to work with some of the kindest, most thoughtful, most provocative people I have ever met!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The incredible part about Denver is that you could, theoretically, ski in the morning and ride bikes in the afternoon. And there is always something to do! An ideal weeklong trip would include a couple of days in the mountains either skiing (downhill, cross country and/or uphill), riding or running the many trails here in the Foothills, and swimming at the Chatfield Reservoir. Since Golden is my home, I would want the visitor to experience downtown Golden, but also downtown Denver. A perfect menu for the day would include breakfast at Bonfire Burrito (Golden), coffee at Pangea Coffee Roasters (Golden). Lunch would be bowls from Bubu Republic (downtown Denver) and dinner would be a meal outside at Mercantile or The Kitchen Next Door. And if you’re appetite allows it, ice cream from Sweet Cow (Highlands neighborhood). Site seeing would include a trip to the newly-renovated Denver Art Museum, and the new wing at the Denver Botanic Gardens, a walk in nearby Cheesman Park 0r Wash Park. And of course, we would make time for a brewery tour on bikes or via Uber: New Image Brewing in Arvada, Coda Brewing in Golden, Odd13 in Lafayette and New Terrain Brewing in Golden.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My colleagues at Moore deserve a shout-out. I am fortunate to work with women & men who respect each other, show each other support, and are ok letting others shine once in a while. Advertising & marketing as an industry can be competitive, and male-dominated. At Moore, we are led by Karen Moore, our founder and fierce advocate for our clients. She is supported by Terrie Ard and Andrea Blount, and her husband Richard. This team is supported by myself and other “team leads” who run various verticals at the agency. They operate transparently, honestly, and fight for our happiness and well-being. During COVID, a tough time for our industry, the Executive Leadership team at Moore worked tirelessly to triage our clients needs, shore up Plans B-D so that we would maintain our jobs, and our salaries. Their commitment early on was a signal to our 50+ staff that we were safe, and cared for. Not only did we help our clients through COVID, but we were able to exceed our revenue goals (established pre-COVID). It truly takes a team willing to all step in and roll up sleeves to achieve what we accomplished – I’m so proud of my colleagues each and every day.