We had the good fortune of connecting with Darla Gray and we’ve shared our conversation below.

Hi Darla, what is the most important factor behind your success?
Intentionality. The vendors I choose to work with all have something special about them…either the exceptional quality, ethically produced/fair trade, eco-friendly, kind, compassionate and women-owned. I have been in this side of retail for almost 5 years, and during that time have been able to cultivate great business relationships with many vendors that I greatly had admired previously. It’s been wonderful to grow with them, support them, and watch our businesses evolve as consumer style changes. Staying away from fads and passing trends, and keeping a classic approach to style has been beneficial to the longevity of the business. And I really appreciate my vendors that understand that approach and continue to create adorable pieces, with a purpose and with intention.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I believe that a key to running a successful business is rooted in grace and kindness. I make sure that every customer that enters my door is treated with the upmost respect and attention. Loving on my customers is the single most important part of my day and I take it very seriously. Because it is a children’s boutique, I want them to feel welcome and special as soon as they walk in. My shop is more about an experience, then it is the clothes. I encourage every child to find their own unique style and see what makes them feel pretty/fun. Allowing them space to create their own outfits, mixing and matching styles and watching their self confidence rise is why I do what I do…it is everything!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well I love a great concert, so if there is one of my favorite bands playing, I would choose any of the venues from Budweiser to Pepsi. I would also choose a Mexican food place, like Cafe Mexicali for a great plate of nachos.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband, Kevin Gray with 5280 Stone Company (located outside of Denver). He has continually supported me during financial hardships, emotional growth and as a business mentor. He has been in business for 10 years and has able to give me perspective and wisdom in how to run a business successfully and compassionately.

Website: www.hurleighlane.com

Instagram: @hurleighlane

Facebook: @hurleighlane

Image Credits
Krystal Lindt Photography

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