We had the good fortune of connecting with Duke Armstrong and we’ve shared our conversation below.
Hi Duke, can you walk us through the thought-process of starting your business?
After 13 years working for other companies and in corporate America, I knew I wanted to start my own business for three key reasons. First, I saw a gap in the market in a niche that I was super passionate about. Second, I wanted to create a company to share and educate the world around my beliefs on holistic health and wellness. Third, I wanted to break free of the traditional corporate structure, and build a company that values family, community, whole health, quality, and hard work. Too many times, I found myself working for companies that only valued sales and profits above everything else. Success and life is so much deeper than just money – I am on a journey to build a company that is driven by more!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Propello Life is a small, family owned business that formulates premium, natural supplements that meet the standards we hold our food to. All our products are non-gmo, gluten free, free of artificial ingredients, simple, and delicious. Our mission is to Inspire, Educate, and Fuel active lives. We believe that there is no one-size-fits-all approach to health, and that it is a journey each of us must take. Propello Life was founded to help you along your journey as a guide, a source of education, and a source of inspiration. Propello Life was born out of the journey I went on personally. I have tried just about every fad diet, done just about every fad exercise program, and self educated my way to figuring out what my healthiest, best life is for me. Through these self discoveries, I learned that health is so much more than what you are eating and how you sweat. It is a holistic, whole life effort based around 7 key aspects of living: nourishment, movement, rejuvenation, love, passion, mind, and spirit.
Additionally, the supplement space is filled with over-hyped products and claims, shady ingredients, and unregulated companies. Trust is hard to come by in this industry and earning it has been even harder. Propello Life uses simple formulas you can understand, fully transparent labels where we list all the ingredients and quantities of each, and we provide a 100% satisfaction guarantee as well.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If you are visiting Columbus, OH you will be surprised by all there is to do in this Midwest city. You should stay in the downtown area to have access to Nationwide Arena District and the downtown restaurant and night life. We highly recommend you catch a Blue Jackets game and/or a Crew soccer game. If it is football season, then you have to go to an OSU Buckeye games and tailgate ahead of time – this is a life experience you don’t want to miss! You will also want to visit the Columbus Zoo and Aquarium. Columbus is also home to some amazing craft breweries and distilleries. A couple of our favorites are Nocterra Brewing in Powell, OH and Watershed Distillery in Columbus, OH.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Throughout this crazy journey of starting Propello Life, I have had so much help and support along the way. There are a couple of sayings I often find myself going back to. The first is, “It takes a village.” and the second is, “If you want to go fast, go alone. If you want to go far, go together.” These sayings are so true and powerful. The life of an entrepreneur is so much like a roller coaster. One second you are on top of the world and the very next you are in the deepest valley. Having the support of my wife, Jen, and my family and close friends has made all the difference. They have lent an ear when I needed someone to talk to. They have lent their strength and support when things have gotten hard. And they have been my biggest cheerleaders reaffirming what we set out to do.
Motivation is exciting and fun, and it gets you going, but dedication, discipline, and grit is what keeps you going and fighting.
The other shout out I want to make is to the Propello Life community; especially my ambassadors and influencers. You are what it is all about! You are my strength! The community we have built over the past 5+ years is beyond my wildest imagine. Community is so important and the support and love this community shines on the world is amazing. I am so excited for what the future holds and know that no matter what is thrown at us, we will succeed because we going together.
The Michael Patrick Studio took one photo of me at a demo talking to a woman. I own this image and hired him as my photographer for the event.