We had the good fortune of connecting with Eric Anderson and we’ve shared our conversation below.
Hi Eric, we’d love to hear more about how you thought about starting your own business?
In 2018, I underwent some pretty drastic, positive lifestyle changes. Among the many results were a huge boost in mental energy and a renewed sense of purpose. Somewhere in that blissed out state, I got the entrepreneurial itch and decided I wanted to start something on my own. I explored a handful of options with the help of some trusted friends. I quickly settled on a marketing company focused on promotional products and branded gear. It felt like the right way to learn the ropes of entrepreneurship while leaning heavily on my background in Marketing, Sales and Product Management.
Please tell us more about your career. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
If I had to provide a theme for my career, it would “serendipity.” The big changes and shifts over the years have come through unpredictable, unforeseen circumstances. After college, I was set to start as a Junior Copywriter at an agency. Two weeks before my start date, a friend called. He was working for a startup that was hiring and suggested I check them out. After a whirlwind day of interviews, I was thrust into the craze of the dot-com era and leaving the agency world before I even started. A few years later, after having taken the plunge into the agency world as an Account person, I was onsite with a client when the SVP asked if I would consider coming to work in their Product Management group. I’d never done a day of Product Management in my life, but he said the role required a lot of account management skills. Nearly ten years later, I was the Director of Account Management for one of the larges lines of business in the company. These types of experiences taught me that I can’t control the opportunities or challenges that come my way. What I’m responsible for is how I show up in the world, how I treat people, and that I need to have my eyes and ears open. The best things tend to happen when I recognize that I’m NOT in control of the big picture,
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Let’s assume it’s winter. We’d start with a couple of days in Denver and make sure to have breakfast and coffee at Devil’s Food in Washington Park. Stella’s one morning for coffee. Lunch day one at Patzcauro’s, the next day at Sushi Den. In the evenings we’d hit Tavernetta and Cherry Cricket for dinners before heading up to Vail. We’d ski Vail (after coffee at Loaded Joe’s), lunch on the mountain at Two Elk lodge, and dinner at Sweet Basil. We’d ski Beaver Creek the next day after a relaxing night at the Four Seasons. After BC, we need to stop for dinner at Etown in Edwards before heading to Crested Butte. In CB, we’d hit Bones the first night for tacos, then ski Paradise Bowl and the rest of the Butte for a couple of days until our legs fell off.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout is dedicated to my wife, Susan, and our daughters Elsa and Elin. They have supported me since the day I brought up the idea of starting a company of my own and believed in me more than I believed in myself, I think. Everyone has pitched in ideas for products and prospects, and the girls even do QA testing for me on the website.