We had the good fortune of connecting with Garrett Creamer and we’ve shared our conversation below.
Hi Garrett, career-wise, where do you want to be in the end?
Like most, my interests are wide-ranging. I truly enjoy working with brands and telling stories, but I want to tell stories in many different mediums. I would love to exhibit at a gallery, print a photo book, write and direct a feature, write a book, and create some sort of tangible product. I want to create work that explores people and effects viewers. As for an end goal, I think I just want to lack definition and keep creating.
Alright, so let’s move onto what keeps you busy professionally?
When it comes to being set apart from others, I think it’s purely dependent on interests and influences. Everybody has their own perspective and would create different images of the same subject. I’m excited about having the financial freedom to execute on personal projects that I’ve had on the back-burner for years. Getting to where I am now was really just persistence. I would not call it easy by any measure, it’s mentally taxing and hard to balance. When I started shooting I didn’t consider myself a ‘business’ I was just trying to make enough to pay rent. About a year in I realized I had to build a business model and start marketing. There’s no real guidebook, so it’s mostly trial and error, a lot of communication with similar creatives, and an immense amount of reading. I put a lot of importance on client experience in my productions. Shoots are the only time I get to work directly with people, and for clients it’s when they get to leave the office. I want to create a collaborative environment that everyone feels comfortable experimenting in. I try to produce something to allow for the happy accidents that nobody could plan for. The biggest lesson I’ve learned as a creative is that I’ve had to develop as a human and emotional being to bring the depth I was looking for to my work. I don’t know if the images I make will ever match the ones in my head, but I can always strive for it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I take anyone coming to town to Trident Cafe in Boulder. Great coffee, eccentric regulars, books, etc. We would probably grab sandwiches at Lolita’s and just head straight for the San Juans to explore for a week. I don’t think I’ve been as awe-struck anywhere else in Colorado.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate this to my family. Without their support I actually have no idea where I would be. Kevin Martin, my friend and partner at Airworx. For some reason he believed in me after I showed him all these terrible skate montages on a ski-trip in college. I can say with certainty I would still be bartending had it not been for him. Another notable shout out to Greg Mionske who’s the closest thing I’ve had to a creative mentor.