We had the good fortune of connecting with Haley Turner and we’ve shared our conversation below.
Hi Haley, is there something you believe many others might not?
“The only way to grow your hair business is by word of mouth.” I think there was a time when that was true, but not in 2022. The best way to grow your business is to have a marketing funnel in place and word of mouth is a tiny piece of that funnel.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
There are two things that I am most proud of in my business. Number one is my balayage and foilayage work. Number two is the experience I prove my guests with.
When I first got out of beauty school, I didn’t have much practice at all in hair color, let alone the new balayage and foilayage techniques that were taking over the industry. At the first salon I worked at, I would get worked up and call in sick when I had to do a simple root touch up. I finally realized that if I was going to make it anywhere in this industry, I needed to step out of my comfort zone, educate myself, and master the art of hair color. Although I’m still learning and perfecting my craft, I can look back and be proud of how far I’ve come. My balayage and foilayage work is very sought after in the Roaring Fork Valley and I worked hard to make that happen.
That second piece that I’m proud of though, is the exceptional guest experience I provide. I’ve worked with a lot of stylists that believe our job is to go to work, cut hair, and come home. Nothing more. To me, that couldn’t be further from the truth. We work in a relationship business. My goal for every guest that sits in my chair is that we not only achieve the hairstyle they desire, but that I provide them an escape from reality and day to day life. I want their hair appointment to feel like the highest form of self care and for them to leave feeling heard, understood and refreshed.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had to plan a week full of fun for a friend, we would definitely hit Glenwood Springs first. We would sip drinks at the The Iron Mountain Hot Springs and of course hit the Glenwood Caverns for a good adrenaline rush. I’d take them to my favorite lunch spots, Slope and Hatch and Grind. I grew up in Silt, so I hold Harvey Gap dear to my heart. It’s the perfect getaway for hanging out and relaxing by the lake. Silt also has one of my favorite restaurants in the valley, the Miners Claim.
Who else deserves some credit and recognition?
I was mentored by Britt Seva, social media and marketing strategist for hairstylists. It wasn’t until I immersed myself in her teachings that I truly saw my business flourish.